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An analysis of Instagram data for All-Americans

This week’s newsletter takes another original deep dive into how the social media followings and engagement rates of some of the top performers in college athletics compare across numerous sports by analyzing the Instagram profiles of athletes who were named to the most recent All-America teams in 1

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Analyzing the Potential of Basketball Players’ NIL

The biggest story of the 2021 men’s and women’s NCAA basketball tournaments has been the inequities between the two tournaments, ranging from the most serious of disparities (the plans for the COVID-19 testing at each site) to the most inconsequential, but still incredibly telling difference...

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The First College Athlete to Profit From NIL

As soon as this summer, college athletes at National Collegiate Athletic Association schools may be able to profit from the use of their names, images, and likenesses (NILs). Meanwhile, Chloe Mitchell already has been cashing in.

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Let’s Recap SCOTUS Hearing The Alston Case

SCOTUS justices “expressed significant questions” about compensation limits to NCAA attorneys during today’s oral arguments, according to USA Today’s Steve Berkowtiz, who notes that while NCAA attorney Seth Waxman faced “pointed inquiry from nearly all of the justices,” Justice Brett Kavanaugh...

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The (Re)Launch of EA Sports’ NCAA College Football

Video game developer Electronic Arts Inc (EA/EA Sports) is bringing back its popular EA Sports college football game. Partnering with Collegiate Licensing Company (CLC), the nation’s leading collegiate trademark licensing company, EA Sports announced it will be the exclusive developer of...

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March NIL Recap

Once a month, Student Athlete NIL will provide a recap on news and happenings in the NIL space.

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The Oversight and Monitoring of NIL

In today’s addition of Student Athlete NIL, we will give a high-level overview of one of the biggest challenges facing the implementation of Name, Image and Likeness – the monitoring of what may end up being millions of yearly financial transactions between student-athletes and their endorsers and o

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Name, Image, and Likeness: Shoe and Apparel Brands

A non-NCAA athlete may serve as the case study for NCAA athletes seeking to monetize their name, image, and likeness (“NIL”). Chloe Mitchell, a freshman volleyball player at Aquinas College, plays in the National Association of Intercollegiate Athletics (“NAIA”) and is regarded as the first...

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Dissecting the “College Athletes Bill of Rights” Senate Bill Part II

In Part I of this review of the College Athletes Bill of Rights, we highlighted the bill’s plan for mapping out the future landscape for permissive student-athlete NIL transactions.

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Dissecting the “College Athletes Bill of Rights” Senate Bill

The opening of the “College Athletes Bill of Rights” 63-page federal bill plainly states its objective is to “protect the rights of college athletes and to establish the Commission on College Athletics, and for other purposes.”

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A Sports Agent’s Role In The World Of NIL: Part II

In Part II, we will take a more practical approach to outlining the sports agent – agency industry and discuss the most important questions that need to be answered in order for the NIL ecosystem to function properly.

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A Sports Agent’s Role In The World Of NIL: Part I

As the July 1 effective date approaches for Florida’s name, image, and likeness (“NIL”) legislation, sports agents’ role in the world of college athletics is expected to grow.