Articles
What Can College Athletics Communications Pros Learn From The Olympics?

A condition of conference membership requires schools to license their rights to the conference, which distributes revenue equally among member institutions, and should, in theory, benefit the schools. But women’s gymnastics and men’s lacrosse are both niche sports which enjoy large, loyal fan affinity and an increasing number of youth athletes. Imagine a situation where niche sports content is delivered directly to a growing market in places where the market and enthusiastic fan bases exist.

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Assessing Your Athletics Department: Fairfield’s Paul Schlickmann

It is not uncommon for executive leaders in academia, government and the business world to go on a 100-day listening tour, or some other similar venture, at the beginning of their tenure in a new position or with a new organization. The intent is to learn about the state of affairs over which one is

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Fundraising Strategy: Cultivating Relationships With Current Students

Research has shown that donors who feel attached to an institution through their experiences as a student, both through academic and athletic, are willing to donate more often and over a longer period of time. The information presented in this article identifies three types of donors and their potential for giving. The question that is essentially being answered is, when does cultivation actually begin?

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Boola, Boola: Vicky Chun Takes Over At Yale

Performance under pressure. The game is on the line, the paper is due tomorrow, a final exam a week away and that social just around the corner. All eyes on you, the games winning shot in your hands, the answer to the question at the tip of your tongue. How will you respond? Will you

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Do Conference TV Rights Suppress Exposure To Niche Sports?

A condition of conference membership requires schools to license their rights to the conference, which distributes revenue equally among member institutions, and should, in theory, benefit the schools. But women’s gymnastics and men’s lacrosse are both niche sports which enjoy large, loyal fan affinity and an increasing number of youth athletes. Imagine a situation where niche sports content is delivered directly to a growing market in places where the market and enthusiastic fan bases exist.

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Coaching Carousel Data Reveals Institutionalized Discrimination In College Basketball

An ongoing struggle in today’s business world is ensuring equal opportunity and inclusion of employees regardless of race, ethnicity or gender. This focus is especially prevalent in college athletics, where minorities have been consistently under-represented.   Due to the vastness of Division I college sports, where more than 350 programs span from the West Coast

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Significant Legal Issues In Intercollegiate Athletics

2017 witnessed several key developments in the legal and business issues impacting universities and intercollegiate athletics. From new tax laws to FBI investigations, sports gambling to amateurism, there are a number of issues that have the potential to fundamentally alter the operation of college athletics for the foreseeable future.

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By The Numbers: FBS Assistant Football Coach Contracts

In partnership with USA Today we collected and analyzed employment agreements for assistant football coaches at public Football Bowl Subdivision (FBS) colleges and universities (the, “Sample Set”). This article is primarily a graphic summary of significant economic data points and trends from the Sample Set coupled with a few observations regarding annual compensation, bonuses and

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Commissioner’s Corner: Jennifer Heppel – Patriot League

Boasting the highest retention rate of all NCAA Division I conferences, the institutions of the Patriot League recruit Student-Athletes that embrace the challenge of managing athletics in a highly academic environment. Led by Jennifer Heppel, the League consistently makes an effort to make its presence felt nationally while refusing to veer too far from its core values. Heppel took some time out of her schedule to contribute to this edition of ADU's Commissioner's Corner.

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A Championship Culture Built On Love

Ryan Ivey, AD at Austin Peay State University, pens on his thoughts on creating organizational chemistry for the Governors as they experience success on and off the field. Above all else, he mentions love as the key component to success.

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How The New Excise Tax Impacts Coach Compensation

Across all institutions participating in college athletics and individuals employed thereby, application of the tax is significantly limited by the relatively-restricted cluster of the top five highest paid employees receiving compensation in excess of the relatively high threshold of $1,000,000 annually. While the reach of this tax is restricted and seemingly immaterial to a large number of college sports industry participants overall, it represents a high powered rifle shot to Autonomy 5 institutions and their head football and men’s basketball coaches. This could also have a regressive effect by imposing relatively more significant consequences on non-Autonomy 5 institutions, which don’t enjoy the option to off-load the compensation obligation to third parties.

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The Path To The Athletic Director’s Chair

The face of the Division I AD continues to be transformed by the myriad forces reshaping college athletics. From the overwhelming focus on revenue generation, diversity and inclusion to the increasingly litigious nature of collegiate sports, the industry is always in motion. AD hiring trends in Division I reflect this dynamicity, and there is no doubt that the position will continue to evolve as the business itself does.