Articles
Is College Football Finally Over Covid?

Arkansas sports management professor Dittmore dissects what the first six weeks of college football ratings tells us about the direction and health of college football in 2021.

Articles
Athletic Department Power Index: Conference USA

The AthleticDirectorU Athletic Department Power Index, powered by Athlete Viewpoint, continues with a look at the Conference USA. Dozens of sitting Athletic Directors and executive-level administrators who currently are, or could soon be, a Conference USA AD shared feedback.

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College Basketball’s Most Powerful Force: The Transfer Portal

AthleticDirectorU presents the most comphrensive analysis ever on college basketball student-athlete transfer movement

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Can College Athletics Fundraisers Generate More Revenue By Adjusting Their Tiered Reward System?

North Carolina Associate Professor Nels Popp analyzes the work of UNC graduate students on tiered development giving levels and the factors impacting donors at various levels of giving.

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2020-21 Power 5 Athletics Directors’ Compensation Survey

We reviewed all current forms of compensation for the athletic directors at National Collegiate Athletic Association (“NCAA”) member institutions of the Football Bowl Subdivision ("FBS").

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Enhancing Financial Literacy Among College Athletes

With new income opportunities through NIL, researchers from Kansas State and Texas examine student-athletes' desire for financial literacy education and recommend best practices on implementing various financial literacy initiatives.

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Cleveland State: Strategic Planning and Implementation

AthleticDirectorU presents an in-depth look at Cleveland State's new athletics strategic plan through conversations with President Harlon Sands, Athletic Director Scott Garrett and Deputy ADs Kelsie Gory Harkey and Tyler Jones.

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Examining the Transition Experiences of Mid-Major Student-Athletes

Four academic researchers from South Alabama examine the transition process for student-athletes from high school to college for mid-major student-athletes. The findings suggest a notable trend – student-athletes lack the support they need to successfully deal with the transition.

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The Rising Tide: Why and How Cobranded Group Licensing Works

OneTeam Partners Senior Vice President of Licensing Malaika Underwood writes on the benefits and implementation of group licensing in the NIL era.

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How Much Money Can An Expanded College Football Playoff Generate?

AthleticDirectorU and Navigate present financial projections for an expanded 12-team College Football Playoff (CFP).

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Shifting College Sports Landscape May Bring End To US Olympic Dominance

Arkansas professor Dittmore analyzes the impact of the shifting college athletics landscape on the US Olympic model and offers ideas on how the USOPC and NCAA can work together to their mutual benefit.

Articles
An Analysis Of College Basketball and Football Coaching Hires

Football and basketball coaching changes are heavily analyzed and scrutinized due to their impact on a school's financial trajectory. In 2020-21, the average salary for FBS head coaches was $2.7 million while 36 men’s basketball head coaches reportedly made at least $2.7 million in total pay.