Articles
Where Are We With Sport Sponsorship Trends Three Years After College Athletics Shut Down?

Baldwin Wallace College of Education and Health Science Dean Steve Dittmore, PhD, analyzes the most recent data tracking sport programs added or cut at all levels of college athletics since March 2020, providing insight on the trends and growth patterns.

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Symptoms and Root Causes: An Open Letter to NCAA President Charlie Baker

Former UC Davis Director of Athletics / current Golf Canada Chief Sport Officer Kevin Blue pens an open letter to incoming NCAA President Charlie Baker outlining the symptoms and root causes of issues in today's college athletics landscape.

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More of A Great Thing: Expansion To 96 Teams In The NCAA Basketball Tournament

Following the release of the NCAA Division I Transformation Committee's report, Loyola Marymount Athletic Director Craig Pintens advocates for the expansion of the men's and women's basketball tournaments to 96 teams.

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Athletic Department Power Index: Colonial Athletic Association

The AthleticDirectorU Athletic Department Power Index, powered by Athlete Viewpoint, continues with a look at the Colonial Athletic Association. Dozens of sitting Athletic Directors and executive-level administrators who currently are, or could soon be, a CAA AD shared feedback.

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The Growth Trends In Women’s Intercollegiate Wrestling

As sport sponsorship continues to rebound and expand, Baldwin Wallace Dean of the College of Education and Health Sciences Steve Dittmore explores why women's wrestling has proven to be one of the most popular new sport programs added.

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College Athletic Redesign Opportunities

Amidst the bevy of change in intercollegiate athletics, part three of this white paper dives into how the future of the industry could look following an introduction of media rights revenue sharing.

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Cultivating Psychologically Safe Team Environments

This qualitative study of a dozen female DI student-athletes dives into the factors that lead to fostering a safe team environment with four main themes - interpersonal relationships, consistency and accountability, fostering vulnerability, and athlete voice suppression.

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Why Power 5 Conferences Should Split Media Rights Revenue With Football Athletes

Amidst the bevy of change in intercollegiate athletics, part two of this white paper examines the rationale for compensating Power 5 football student-athletes through revenue sharing.

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Part III: Administrative Burnout, Exhaustion & Disengagement

AthleticDirectorU and Athlete Viewpoint surveyed thousands of college athletics administrators across the nation in the spring of 2022 for their views on professional burnout, exhaustion and disengagement.

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Right People, Right Message, Right Time

AthleticDirectorU presents the most comprehensive analysis of college baseball program spending and return on investment over the last two decades.

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An Analysis Of College Baseball Return On Investment

AthleticDirectorU presents the most comprehensive analysis of college baseball program spending and return on investment over the last two decades.

Articles
How To Increase Revenue Generation In FBS Autonomy Schools

Academics from Northern Colorado and Northwestern examine how facility, financial and success factors impact marketing-generated revenues.