Articles
College Head Coaches Are Blowing Media Opportunities

By adopting a few easy habits and investing an additional hour or two per week, a smart coach can exponentially increase the program’s success, professional reputation, and increase his or her value to the entire athletic department and university.

Articles
Why Every Department Needs An Outbound Ticket Sales Team

While the best ways to quickly improve ticket revenues are to win a championship, build a new stadium, or recruit a Heisman candidate, these strategies are rarely feasible for most. A sounder strategy is to hire a proactive, outbound ticket sales force to improve sales and increase revenue.

Articles
Paying It Forward Through Relational Leadership

At Campbell, I am eager to see to it that the moral, social, and emotional development of student-athletes is not shortchanged, but is instead enhanced by departmentally supported programs and people.

Articles
Key Entertainment Developments & The Impact To College Athletics

My goal, with today’s article, is to distill down the biggest stories in entertainment and how they will influence the business of college athletics. First, I’ll explain what happened in the news, then provide my take on the situation, and finally I’ll link to the best articles to learn more.

Articles
Are We Limiting Academic Opportunities For Our Student-Athletes?

Is the value placed on athletics too strong and does it, ultimately, shift the focus away from academics? What can institutions and athletic departments do to help draw additional, impactful resources towards both academic and athletic success?

Articles
Rising Expenses In College Athletics And The Non-Profit Paradox

This article examines the structural reasons why controlling expenses – especially for salaries and facilities – has been difficult in the current economic system of major college sports.  

Articles
Executive Hiring Process: Cleveland State’s Scott Garrett and Tyler Jones

Cleveland State athletics director Scott Garrett and soon to be Deputy AD Tyler Jones participated in a double-blind round table discussion to show how each navigated the process that eventually led to their professional marriage at CSU.

Articles
Should The Pac-12 Seriously Consider Early Morning Kickoffs?

The purpose of this inquiry was to determine, if possible, whether Pac-12 college football game start time really has an impact on television audience demand, operationalized as viewership.

Articles
Washington State Cougars Strategic Planning Process (Part I)

AthleticDirectorU is proud partner with Washington State University to present an in-depth look into how the Cougars are implementing just such a strategic plan to ensure the success of their program for many years to come.

Articles
Athletic Department Power Index: West Coast Conference

The AthleticDirectorU Athletic Department Power Index, powered by Athlete Viewpoint, continues with a look at the West Coast Conference. Approximately 80 sitting Athletic Directors and executive-level administrators who currently are or could soon be a WCC AD were invited to share feedback.

Articles
Are College Baseball And Softball The NCAA’s Best Bet For Growth?

For all the money that college sports bring their universities, most of that money is from one of two sports, football and basketball. That’s not a very diversified revenue situation. Could college baseball be the solution for a third revenue generating sport? Or should it be another sport?

Articles
Where Should The NCAA Look For Growth

For all the money that college sports bring their universities, most of that money is from one of two sports, football and basketball. That’s not a very diversified revenue situation. Could college baseball be the solution for a third revenue generating sport? Or should it be another sport?