Articles
If It Ain’t Broke, Break It: The Case For Versatility & Operational Efficiency

Stephen F. Austin AD Ryan Ivey emphasizes versatility, financial responsibility and technological solutions to emerge on the other side of COVID-19 stronger, more nimble and more versatile than before.

Articles
Expert’s Roundtable: Football Game Operations Amidst The Pandemic

With the collision of COVID-19 and the return of football, AthleticDirectorU chats with a number of facilities, events and operations leaders on changes to game day routines, real-time operational adjustments, communication, post-game wrap-up meetings, improvements moving forward and more.

Articles
College Athletics Social Media Rankings

Now more than ever, social media is instrumental towards achieving success in college athletics. Here are the programs that have excelled at leveraging social media to build their brands.

Articles
Maximizing Student Athlete Outcomes Should Be The Only Priority

When it comes to prioritizing what athletic directors do on a daily basis, the outcomes of our choices should always create a significant and measurable benefit for the student-athlete. 

Articles
Exploring Alternative Athletic Finance Options In A Post-COVID World

Amidst the financial strain on intercollegiate athletics as a result of the COVID-19 pandemic, Clemson's Soles, Cook and Vanderoef explore alternative finance options with the goal of controlling rising expenditures and mitigating budgetary strain. 

Articles
Expert’s Roundtable: Social Media and TikTok

With the looming TikTok ban, AthleticDirectorU chats with a number of social media and creative managers on a variety of topics, including lessons learned from TikTok, alternative platforms, adjusting to the constantly changing algorithms and more.

Articles
Coach Turnover And Its Impact on Student-Athletes And Team Dynamics

Texas A&M-Kingsville Assistant Professor Shipherd examines the effect of coach turnover on student-athletes and team dynamics through interviews and focus groups with student-athletes, coaches and administrators.

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Why Football Recruiting Rankings Matter

Do recruiting rankings matter in college football? 17 years of rankings are examined for every FBS program to determine how effective ratings are in predicting future team success.

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Athletic Department Power Index: Horizon League

The AthleticDirectorU Athletic Department Power Index, powered by Athlete Viewpoint, continues with a look at the Horizon League. Dozens of sitting Athletic Directors and executive-level administrators who currently are, or could soon be, a Horizon League AD shared feedback.

Articles
How Schools Should Announce Their Decision To Discontinue Sports During The Pandemic

With over 40 sport programs being discontinued or eliminated, Arkansas professor Dittmore examines how schools are announcing these decisions through William Benoit’s typology of image restoration theory.

Articles
Can Single-Sport Conferences Solve College Athletics’ Financial Challenge?

Arkansas professor Dittmore chats with WCHA President & Men's Commissioner Bill Robertson about the challenges and benefits of sport-specific conferences and their viability for Olympic sports in a post-COVID-19 world.

Articles
Beyond COVID-19: Opportunities For University Facility Projects

With COVID-19 creating a number of uncertainties, there is a silver lining: the positive bond market combined with an emerging competitive construction market. Nations Group examines why institutions should consider leveraging current market conditions to get the most for its investment.