Type
Article
Audio
Video
Topic
Academics
Athletic Director
Business Operations
Communications
Compliance
Development
Economics
Executive Leadership
Hiring
Legal
Marketing
Sales
Social Media
TV
Conference
ACC
American
American Athletic
Atlantic Sun
Big 10
Big Sky
Colonial
Conference USA
Ivy
Ivy League
MAAC
Pac 12
SEC
WAC
Length
> 10
< 5
5-10
Articles
The Rising Tide: Why and How Cobranded Group Licensing Works

OneTeam Partners Senior Vice President of Licensing Malaika Underwood writes on the benefits and implementation of group licensing in the NIL era.

Articles
How Much Money Can An Expanded College Football Playoff Generate?

AthleticDirectorU and Navigate present financial projections for an expanded 12-team College Football Playoff (CFP).

Articles
Shifting College Sports Landscape May Bring End To US Olympic Dominance

Arkansas professor Dittmore analyzes the impact of the shifting college athletics landscape on the US Olympic model and offers ideas on how the USOPC and NCAA can work together to their mutual benefit.

Articles
An Analysis Of College Basketball and Football Coaching Hires

Football and basketball coaching changes are heavily analyzed and scrutinized due to their impact on a school's financial trajectory. In 2020-21, the average salary for FBS head coaches was $2.7 million while 36 men’s basketball head coaches reportedly made at least $2.7 million in total pay.

Video
Evidence Based Decisions with Ohio’s Cromer

Ohio University Director of Athletics Julie Cromer sits down with AthleticDirectorU to discuss her approach to evidence based decision making, growth in the AD chair, the future of college athletics and much more.

Audio
Dynamic Leadership Podcast – Vanderbilt’s Shea Ralph

Vanderbilt Head Women's Basketball Coach Shea Ralph joins Coach Bob Walsh on the Dynamic Leadership Podcast to discuss preparing to run her own program as an assistant, establishing a winning culture, the art of recruiting, her definition of leadership and much more.

Video
NIL College Tour: USF With INFLCR

USF is next up on INFLCR’s Name, Image, and Likeness (NIL) tour. Addressing USF football players, INFLCR’s Cavale explains the difference between predetermined companies that exist in an exchange and companies outside of an exchange that may approach them to do a promotion.

Articles
2021 Autonomy 5 Baseball Head Coach Compensation Survey

WME's Bob Lattinville reviewed all forms of 2021 compensation for the head baseball coaches at Autonomy 5 institutions. The review included coaches’ employment agreements and related documents. In conjunction with this analysis, the research considered applicable biographical and performance data.

Video
NIL College Tour: Ole Miss Athletics With INFLCR

Ole Miss is the first stop on INFLCR's Name, Image, and Likeness (NIL) tour to answer questions and explain some of the nuances of one of the biggest changes in the industry in decades. INFLCR's Cavale discusses NIL with the staffs from MBB, WBB, the athletics department, and Student-Athletes.

Articles
From Philly, With Love: Maisha Kelly Comes Home

As the leader of the Dragons, my philosophy will be simple - We don’t have an opportunity to help others in our community, but rather the obligation.

Video
What Coaches Need To Know About Name Image And Likeness

AthleticDirectorU, in partnership with the National Association of Basketball Coaches, presents what coaches and administrators will need to know about name, image and likeness.

Video
Leadership And Evolution In College Athletics With Fresno State’s Tumey

Fresno State Director of Athletics Terry Tumey sits down to chat about his leadership philosophy, the ongoing evolution in college athletics, researching and hiring coaches and much more.

Articles
College Athletic Leaders Want Independent Football Oversight

AthleticDirectorU & Qualtrics surveyed executive leaders across the FBS landscape on if an independent leadership model would better serve the collective interests of the subdivision.

Articles
College Athletics Individual Team Social Media Rankings

With the ever-growing impact of social media, here are the teams that are excelling on social in their respective sports.

Articles
NCAA Leadership Survey: Spring 2021

AthleticDirectorU and Athlete Viewpoint surveyed Division I athletic directors and commissioners on a number of topics and the state of the association.

Articles
The Path To The Collegiate Esports National Championship

Ahead of the 2021 Collegiate Esports National Championship, a look at the different models for successful Esports programs.

Articles
An Examination of Identity Roles and Transition of Graduate Student-Athletes

An academic perspective on the transition for graduate student-athletes, the identity-balance and applications for administrators, students, academic advisors and more.

Video
Early Effectiveness As An Athletics Director With Florida A&M’s Kortne Gosha

Florida A&M Vice President and Director of Athletics Kortne Gosha sits down to discuss his vision and changes made early in his tenure leading the Rattlers. Gosha touches on bringing in new staff, "Purpose with a Pace," moving from the MEAC to the SWAC, the new apparel deal with Nike and much more.

Articles
Characteristics Of A Successful Division I Athlete-Specific Leadership Program

An examination of the facets of successful athlete-specific leadership programs, how to track their impact on student-athletes and measuring the improvement of participants.

Video
The President’s Role in College Athletics With Washington State’s Dr. Kirk Schulz

Washington State University President Dr. Kirk Schulz sits down with Cougars Deputy AD/COO Bryan Blair to discuss the role college athletics plays in higher education's mission, traits of successful athletic directors and administrators, what makes a good conference commissioner and much more.

Audio
Sports Creatives Podcast: Alabama State’s Jennifer Lynne Williams

Alabama State AD Jennifer Lynne Williams joins Jay F. Hicks on the Sports Creatives Podcast. The duo discuss Williams' use of social, her philosophy on telling the Alabama State and HBCU story, the impact of her communications background, lessons in leading digital and more.

Articles
College Athletics Spending And The Movement Towards Revenue Sharing

AthleticDirectorU looks at how increasing athletic department revenues are spent and how the revenue sharing required in the proposed College Athletes Bill of Rights would impact spending.

Articles
Practical Considerations for Adding Sports Programs Post-Covid

Colorado Mesa Assistant Professor Milstein and Central Arkansas Assistant Professor Damon break down the Collegiate Sport Addition Process; the Identification, Justification, Evaluation, Acceptance (or Interruptions), and Authorization phases and practical applications of the process.

Articles
Athletic Department Power Index: Ivy League

The AthleticDirectorU Athletic Department Power Index, powered by Athlete Viewpoint, continues with a look at the Ivy League. Dozens of sitting Athletic Directors and executive-level administrators who currently are, or could soon be, an Ivy League AD shared feedback.

Audio
RisingADs Book Review: Portland State’s Cleary & Oakland’s Stone on WOLFPACK

In this RisingADs book review, Portland State AD Valerie Cleary & Oakland Associate AD for Student-Athlete Experience Ashley Stone discuss Abby Wambach's WOLFPACK, leading from the bench, making failure your fuel and finding your pack and how each of those rules applies to leading in this industry.

Articles
Navigate’s NCAA Tournament Sweet 16 Projections

AthleticDirectorU has partnered with Navigate to present a rich prediction model for this season's NCAA Tournament Sweet 16.

Articles
Using Exit Interviews and Surveys to Understand the Division I Athlete Academic Experience

Virginia doctoral student Molly Harry digs in on student-athlete exit interviews and surveys to examine the athlete's academic experience from their perspective.

Video
Leadership During Transition: University of St. Thomas’ Esten & Caruso

University of St. Thomas AD Phil Esten and Head Football Coach Glenn Caruso discuss the Tommies' historic transition from Division III to Division I, the gravity of the move, its impact on the institution, dealing with the challenges and changes, how they have handled the move and much more.

Articles
Case Study: Decision Making During A Pandemic

AthleticDirectorU presents a comprehensive case study on leading through a crisis. The case study method helps participants learn by studying real business and managerial situations encountered by experienced executives.

Articles
USOPC And College Sports Think About Their Future Together

An analysis of the initial work of the USOPC College Sports Sustainability Think Tank

Video
Avoiding Burnout: USF’s Armstead & Towson’s Turley Brandenburg

South Florida Senior Associate Director of Athletics/SWA/Chief of Diversity and Inclusion Marquita Armstead and Towson Deputy Director of Athletics/SWA Tricia Turley Brandenburg discuss staff retention, drivers of influence in changing jobs, work-life balance and more.

Audio
Sports Creatives Podcast: Washington’s Brian Bowsher

Brian Bowsher, Associate AD & CMO for Washington, joins Jay F. Hicks to discuss the relationship between UW's core values and the creative and marketing teams, Bowsher's vision for leading both units and the synergies created through dual leadership, his creative leadership philosophy and more.

Articles
An Analysis Of College Football Return On Investment

AthleticDirectorU presents the most comprehensive analysis of college football program spending and return on investment over the last two decades.