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Articles
Right People, Right Message, Right Time

AthleticDirectorU presents the most comprehensive analysis of college baseball program spending and return on investment over the last two decades.

Articles
An Analysis Of College Baseball Return On Investment

AthleticDirectorU presents the most comprehensive analysis of college baseball program spending and return on investment over the last two decades.

Articles
How To Increase Revenue Generation In FBS Autonomy Schools

Academics from Northern Colorado and Northwestern examine how facility, financial and success factors impact marketing-generated revenues.

Articles
Part II: Administrative Burnout, Exhaustion & Disengagement

AthleticDirectorU and Athlete Viewpoint surveyed thousands of college athletics administrators across the nation in the spring of 2022 for their views on professional burnout, exhaustion and disengagement.

Articles
Part I: Administrative Burnout, Exhaustion & Disengagement

AthleticDirectorU and Athlete Viewpoint surveyed thousands of college athletics administrators across the nation in the spring of 2022 for their views on professional burnout, exhaustion and disengagement.

Video
The (Re)Evolution Of Multimedia Rights With Playfly Sports’ Michael Schreiber & Craig Sloan

Playfly Sports Founder & CEO Michael Schreiber and COO Craig Sloan join ADU to discuss the growth of Playfly in the multimedia rights space, the role of multimedia rights holders in NIL, growing during the COVID era, their unique value proposition and more.

Articles
Reimagining The Role Of Intercollegiate Sports In Higher Education

This white paper proposes a model for using intercollegiate athletic participation as a vehicle for — and not an obstacle to — higher education and proposes creating rigorous, formalized, and structured academic programs centered on the athletic participation in sports by the athletes themselves.

Video
Navigating The Complexities Of NIL With Ohio State’s Gene Smith

Ohio State AD Gene Smith joins Advance Managing Partners Luke Fedlam & Courtney Altemus to dive into the challenges NIL has brought to college athletics, Smith's concerns about NIL, NCAA enforcement's ability to quickly respond to possible violations, NIL collectives and more.

Video
Building Relationships As A Sport Supervisor With Long Beach State’s Andy Fee

Long Beach State AD Andy Fee joins with ADU to dig in on the sport supervisor relationship, how he empowers his sport administrators to be successful, how those individuals are involved in key decision-making processes and the communication between coach, administrator and AD.

Articles
Athletic Department Power Index: Big Ten Conference

The AthleticDirectorU Athletic Department Power Index, powered by Athlete Viewpoint, continues with a look at the Big Ten Conference. Over two dozens sitting Athletic Directors and executive-level administrators who currently are, or could soon be, a Big Ten AD shared feedback.

Articles
Why Power 5 Football Athletes Drive The Case For Compensation

Amidst the bevy of change in intercollegiate athletics, part one of this white paper examines the rationale for compensating Power 5 football student-athletes.

Video
The State Of The Student-Athlete Journey With Game Plan’s McCaffrey And Wessell

Game Plan Founder and CEO Vin McCaffrey and Chairman of the Board Max Wessell sit down with AthleticDirectorU to discuss the student-athlete journey, the growth of Game Plan and its acquisitions, fostering culture and growth, the company's roadmap and more.

Video
Institutional Alignment and Campus Communications with New Mexico’s Nuñez

New Mexico Vice President and Director of Athletics Eddie Nuñez sits down with AthleticDirectorU to dig into alignment with campus, details of executive cabinet meetings, being the front porch of the university and much more.

Articles
Advancing Racial Equity And Opportunity In College Sports

Race remains a potent force in 21st-century intercollegiate athletics. This white paper delves into the ways college athletics leaders can transform college sports and improve the experiences of Division I Black college athletes.

Video
Women & Leadership: Evolving Industry Opportunities and Challenges with Texas’ Chris Plonsky

Texas Chief of Staff & Executive Senior Associate Athletics Director Chris Plonsky joins ADU's Steph Garcia Cichosz to discuss how she navigated her career, building resilience and confidence, pushing for needed change and more.

Articles
“Pay For Play” Can Pay Off For Mid-Majors In A Different Way

“Pay for play” in college athletics has long been taboo among the institutional and establishment leaders. But what if the downstream consequences of “pay for play” are more nuanced and could even net out to be beneficial for many universities with mid-major athletics programs?

Video
SMU’s Hart: Coaching Changes and Communication Strategies

SMU Director of Athletics Rick Hart sits down with AthleticDirectorU to discuss effectively communicating with a myriad of constituencies - including the President or Chancellor - when hiring or replacing coaches.

Video
The Value of Open Communication: Austin Peay’s Harrison

Austin Peay Athletics Director Gerald Harrison sat down with AthleticDirectorU's Steph Garcia to discuss how Harrison communicates with his staff.

Articles
A 12-Team Playoff Probably Won’t Cure College Football’s Challenges

Arkansas Associate Dean Steve Dittmore examines the potential ramifications of a 12-team College Football Playoff and the potential impact an expansion would have on the health of the sport.

Video
Non-Traditional Career Growth: San Francisco's McDermott

San Francisco Athletic Director, Joan McDermott, joined AthleticDirectorU's Steph Garcia to discuss McDermott's unique path to the chair.

Video
Managing Time and Expectations: Kansas' Goff

Kansas Athletic Director Travis Goff joined AthleticDirectorU's Matt Roberts at the NCAA Convention in Indianapolis to discuss Goff's start at KU.

Video
Adjusting to the Chair: St. Bonaventure's Manhertz

St. Bonaventure Athletic Director Joe Manhertz sat down with AthleticDirectorU's Steph Garcia to discuss Manhertz's first months on the job.

Video
Navigating Change: North Carolina's Cunningham

North Carolina Athletic Director Bubba Cunningham sat down with AthleticDirectorU's Matt Brown to discuss navigating massive structural changes at UNC and across intercollegiate athletics.

Articles
The Tipping Point Between Being an Engaged Worker or Workaholic within College Athletics

Researchers from Cincinnati, Temple and Texas A&M explore the line between engaged employees and workaholics and the impact gender and job flexibility have in predicting workaholism.

Video
Building the Future While Embracing the Past: Indiana University's Dolson

Indiana Athletic Director Scott Dolson sat down with AthleticDirctorU's Aaron Matas to discuss Dolson's path to the chair in Bloomington.

Articles
How Innovative Group Of 5 Leaders Are Changing The Model For Coaches’ Pay

Vans Director of Customization Strategy Vanderoef pens on the innovative approaches of App State AD Gillin, Charlotte AD Hill, Coastal Carolina AD Hogue and Louisiana-Monroe AD McDonald in compensating head coaches.

Articles
Scholars Reflect On The Legacy Of Former NCAA President Dr. Myles Brand

Arkansas Assistant Dean for Outreach and Innovation Dittmore pens on the special issue of the Journal of Intercollegiate Sport on late NCAA President Brand, with the help of the issue's co-authors, and his impact on college athletics in his nearly six years leading the association.

Video
Addressing Student-Athlete Mental Health With Big Ten Commissioner Warren

Big Ten Commissioner Kevin Warren sat down with AthleticDirectorU to discuss broadening the conversation on student-athlete mental health and wellness, as well as the league's future plans on the crucial topic.

Video
The Pressure of Being a First-Time AD: Oklahoma State's Weiberg

Oklahoma State Athletic Director Chad Weiberg joined AthleticDirectorU's Jason Belzer to discuss Weiberg's first 90 days in the chair

Articles
Does College Football Have An Attendance Problem?

With every home game of the 2021 season complete, let’s analyze how FBS attendance numbers have changed or remained the same since they were last tabulated back in 2019.

Articles
Athletic Department Power Index: Summit League

The AthleticDirectorU Athletic Department Power Index, powered by Athlete Viewpoint, continues with a look at the Summit League. Dozens of sitting Athletic Directors and executive-level administrators who currently are, or could soon be, a Summit League AD shared feedback.

Articles
Measuring The First 100 Days Of Name, Image and Likeness

An analysis of name, image and likeness deal data reported to INFLCR Verified through the first 100 days of the NIL era.

Articles
What is Your Department Trying to Achieve With Ticket Pricing?

A group of five faculty from FBS and FCS institutions share results of their interviews with college athletic administrators regarding optimizing ticket pricing for sporting events.