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Articles
How You Can Help Your Student-Athletes Cope With Negative Social Media

While college athletes might have an economic motive to maintain an active social media presence, particularly as mainstream media access to athletes may be shrinking, active engagement on social media carries potential risks to the athlete’s well-being.

Video
Sport Oversight: USC Upstate’s Feig & UCF’s Wood

USC Upstate Vice Chancellor for Intercollegiate Athletics, Daniel Feig is joined by Dr. Eric A. Wood, Deputy AD for Competitive Excellence at UCF, in a discussion on sport oversight for AthleticDirectorU. Jamaal Walton, Associate AD for External Operations at College of Charleston Moderates.

Video
From The Court To The Athletic Director’s Office: Lafayette’s Freeman & Samford’s Newton

Athletic Directors, Sherryta Freeman of Lafayette and Martin Newton of Samford, join Zach Maurides, Founder and CEO of Teamworks, for a conversation centered on leveraging skills developed as a former athlete in their current roles leading an entire athletic department.

Video
Leading From Behind: TCU’s Mike Sinquefield

TCU Deputy Athletics Director, Mike Sinquefield, provides insight on his leadership style. Going from support positions such as Equipment Manager and Director of Football Operations, Sinquefield still sees himself as a leader who is on campus to support and serve coaches and Student-Athletes.

Articles
Athletic Department Power Index: Atlantic Coast Conference

The AthleticDirectorU Athletic Department Power Index, powered by Athlete Viewpoint, continues with a look at the Atlantic Coast Conference. Over 75 sitting Athletic Directors and executive-level administrators who currently are or could soon be an ACC AD were invited to share feedback.

Video
Managing Expectations: Rice’s Bloomgren & Vanderbilt’s Mason

Head Football Coaches, Derek Mason of Vanderbilt, and Mike Bloomgren of Rice visit with AthleticDirectorU to discuss managing expectations. The conversation centers around working at “high-academic” institutions and how to balance athletic and academic expectations.

Video
Developing Your Staff: Glenn Caruso, Mark Farley, Lance Leipold, And Kevin Sumlin

Football head coaches in Arizona's Sumlin, Buffalo's Leipold, Northern Iowa's Farley & St. Thomas (MN)'s Caruso discuss developing their staffs while also leading a program.

Audio
Higher Ed Athletics Podcast: Oregon’s Rob Mullens

Travis Smith sits down with Oregon athletic director Rob Mullens to discuss how philanthropy from Nike's Phil and Penny Knight have helped the athletic department innovate and build the “Decade of the Duck.”

Articles
The Importance Of Game Atmosphere In Improving Football Fan Perception Of Game Experience

Among spectator groups, single-game purchasers revealed that game atmosphere, opponent ranking and a competitive game had a significant impact on their perceptions of the event’s quality.

Video
The Talent Equation: Mark French, Lara Juras, and Jacqueline Williams-Roll

A dynamic discussion on talent & its inherent influence on culture is led by The Learning Leader Podcast’s Ryan Hawk. Serial entrepreneur & The Players’ Tribune board member Mark French, General Mills Chief HR Officer Jacqueline Williams-Roll and Minnesota Vikings VP of People & Culture Laura Juras.

Video
Making More With Less: Morgan State’s Scott & DePauw’s Baker-Watson

Athletics leaders, Ed Scott of Morgan State and Stevie Baker-Watson of DePauw join Jason Fein, of Bates College, on AthleticDirectorU to discuss work-life balance while leading a small staff. The trio discuss identifying professional fatigue, schedule flexibility, and advice to new leaders.

Articles
College Head Coaches Are Blowing Media Opportunities

By adopting a few easy habits and investing an additional hour or two per week, a smart coach can exponentially increase the program’s success, professional reputation, and increase his or her value to the entire athletic department and university.

Video
Managing College Athletics At The National Level: NCAA’s Stan Wilcox

NCAA Executive VP for Regulatory Affairs, Stan Wilcox, visits with AthleticDirectorU on the nature of his role and provides perspective on managing an array of challenges facing college athletics. Wilcox also provides an overview of the decision making structure within the organization.

Audio
The Dynamic Leadership Podcast: Rutgers’ Steve Pikiell

Jamion Christian, Men’s Basketball Head Coach at George Washington University, joins Coach Bob Walsh on the Dynamic Leadership Podcast. The two discuss Christian’s thoughts on why he doesn't have team captains.

Articles
Why Every Department Needs An Outbound Ticket Sales Team

While the best ways to quickly improve ticket revenues are to win a championship, build a new stadium, or recruit a Heisman candidate, these strategies are rarely feasible for most. A sounder strategy is to hire a proactive, outbound ticket sales force to improve sales and increase revenue.

Video
Matching Organizational Culture With Brand: Oregon State’s Scott Barnes

Scott Barnes, VP and Director of Athletics at Oregon State, talks matching company culture and brand. In his conversation with AthleticDirectorU, Barnes gives his thoughts on recruiting leaders to fit the culture of his institution.

Articles
Paying It Forward Through Relational Leadership

At Campbell, I am eager to see to it that the moral, social, and emotional development of student-athletes is not shortchanged, but is instead enhanced by departmentally supported programs and people.

Video
Personal And Professional Growth With DePaul’s Jean Lenti Ponsetto

Longtime DePaul Athletics Director, Jean Lenti Ponsetto, visits with AthleticDirectorU on the topic of personal and professional growth. With 17 years in the chair at DePaul and 40 total at the institution, Lenti Ponsetto offers insight on collaborating with other industry leaders.

Video
The Evolving Landscape Of College Athletics With The Big 12’s Bob Bowlsby

Bob Bowlsby, Commissioner of the Big-12 Conference, joins fellow college athletics leader, Jeff Hathaway, in a discussion for AthleticDirectorU on the evolving landscape of college athletics.

Articles
Key Entertainment Developments & The Impact To College Athletics

My goal, with today’s article, is to distill down the biggest stories in entertainment and how they will influence the business of college athletics. First, I’ll explain what happened in the news, then provide my take on the situation, and finally I’ll link to the best articles to learn more.

Articles
Are We Limiting Academic Opportunities For Our Student-Athletes?

Is the value placed on athletics too strong and does it, ultimately, shift the focus away from academics? What can institutions and athletic departments do to help draw additional, impactful resources towards both academic and athletic success?

Articles
Rising Expenses In College Athletics And The Non-Profit Paradox

This article examines the structural reasons why controlling expenses – especially for salaries and facilities – has been difficult in the current economic system of major college sports.  

Articles
Executive Hiring Process: Cleveland State’s Scott Garrett and Tyler Jones

Cleveland State athletics director Scott Garrett and soon to be Deputy AD Tyler Jones participated in a double-blind round table discussion to show how each navigated the process that eventually led to their professional marriage at CSU.

Articles
Should The Pac-12 Seriously Consider Early Morning Kickoffs?

The purpose of this inquiry was to determine, if possible, whether Pac-12 college football game start time really has an impact on television audience demand, operationalized as viewership.