Athletic Director
Business Operations
Executive Leadership
Social Media
American Athletic
Atlantic Sun
Big 10
Big Sky
Conference USA
Ivy League
Pac 12
> 10
< 5
From Philly, With Love: Maisha Kelly Comes Home

As the leader of the Dragons, my philosophy will be simple - We don’t have an opportunity to help others in our community, but rather the obligation.

Leadership And Evolution In College Athletics With Fresno State’s Tumey

Fresno State Director of Athletics Terry Tumey sits down to chat about his leadership philosophy, the ongoing evolution in college athletics, researching and hiring coaches and much more.

College Athletic Leaders Want Independent Football Oversight

AthleticDirectorU & Qualtrics surveyed executive leaders across the FBS landscape on if an independent leadership model would better serve the collective interests of the subdivision.

College Athletics Individual Team Social Media Rankings

With the ever-growing impact of social media, here are the teams that are excelling on social in their respective sports.

NCAA Leadership Survey: Spring 2021

AthleticDirectorU and Athlete Viewpoint surveyed Division I athletic directors and commissioners on a number of topics and the state of the association.

The Path To The Collegiate Esports National Championship

Ahead of the 2021 Collegiate Esports National Championship, a look at the different models for successful Esports programs.

An Examination of Identity Roles and Transition of Graduate Student-Athletes

An academic perspective on the transition for graduate student-athletes, the identity-balance and applications for administrators, students, academic advisors and more.

Early Effectiveness As An Athletics Director With Florida A&M’s Kortne Gosha

Florida A&M Vice President and Director of Athletics Kortne Gosha sits down to discuss his vision and changes made early in his tenure leading the Rattlers. Gosha touches on bringing in new staff, "Purpose with a Pace," moving from the MEAC to the SWAC, the new apparel deal with Nike and much more.

Characteristics Of A Successful Division I Athlete-Specific Leadership Program

An examination of the facets of successful athlete-specific leadership programs, how to track their impact on student-athletes and measuring the improvement of participants.

The President’s Role in College Athletics With Washington State’s Dr. Kirk Schulz

Washington State University President Dr. Kirk Schulz sits down with Cougars Deputy AD/COO Bryan Blair to discuss the role college athletics plays in higher education's mission, traits of successful athletic directors and administrators, what makes a good conference commissioner and much more.

Sports Creatives Podcast: Alabama State’s Jennifer Lynne Williams

Alabama State AD Jennifer Lynne Williams joins Jay F. Hicks on the Sports Creatives Podcast. The duo discuss Williams' use of social, her philosophy on telling the Alabama State and HBCU story, the impact of her communications background, lessons in leading digital and more.

College Athletics Spending And The Movement Towards Revenue Sharing

AthleticDirectorU looks at how increasing athletic department revenues are spent and how the revenue sharing required in the proposed College Athletes Bill of Rights would impact spending.

Practical Considerations for Adding Sports Programs Post-Covid

Colorado Mesa Assistant Professor Milstein and Central Arkansas Assistant Professor Damon break down the Collegiate Sport Addition Process; the Identification, Justification, Evaluation, Acceptance (or Interruptions), and Authorization phases and practical applications of the process.

Athletic Department Power Index: Ivy League

The AthleticDirectorU Athletic Department Power Index, powered by Athlete Viewpoint, continues with a look at the Ivy League. Dozens of sitting Athletic Directors and executive-level administrators who currently are, or could soon be, an Ivy League AD shared feedback.

RisingADs Book Review: Portland State’s Cleary & Oakland’s Stone on WOLFPACK

In this RisingADs book review, Portland State AD Valerie Cleary & Oakland Associate AD for Student-Athlete Experience Ashley Stone discuss Abby Wambach's WOLFPACK, leading from the bench, making failure your fuel and finding your pack and how each of those rules applies to leading in this industry.

Navigate’s NCAA Tournament Sweet 16 Projections

AthleticDirectorU has partnered with Navigate to present a rich prediction model for this season's NCAA Tournament Sweet 16.

Using Exit Interviews and Surveys to Understand the Division I Athlete Academic Experience

Virginia doctoral student Molly Harry digs in on student-athlete exit interviews and surveys to examine the athlete's academic experience from their perspective.

Leadership During Transition: University of St. Thomas’ Esten & Caruso

University of St. Thomas AD Phil Esten and Head Football Coach Glenn Caruso discuss the Tommies' historic transition from Division III to Division I, the gravity of the move, its impact on the institution, dealing with the challenges and changes, how they have handled the move and much more.

Case Study: Decision Making During A Pandemic

AthleticDirectorU presents a comprehensive case study on leading through a crisis. The case study method helps participants learn by studying real business and managerial situations encountered by experienced executives.

USOPC And College Sports Think About Their Future Together

An analysis of the initial work of the USOPC College Sports Sustainability Think Tank

Avoiding Burnout: USF’s Armstead & Towson’s Turley Brandenburg

South Florida Senior Associate Director of Athletics/SWA/Chief of Diversity and Inclusion Marquita Armstead and Towson Deputy Director of Athletics/SWA Tricia Turley Brandenburg discuss staff retention, drivers of influence in changing jobs, work-life balance and more.

Sports Creatives Podcast: Washington’s Brian Bowsher

Brian Bowsher, Associate AD & CMO for Washington, joins Jay F. Hicks to discuss the relationship between UW's core values and the creative and marketing teams, Bowsher's vision for leading both units and the synergies created through dual leadership, his creative leadership philosophy and more.

An Analysis Of College Football Return On Investment

AthleticDirectorU presents the most comprehensive analysis of college football program spending and return on investment over the last two decades.

RisingADs Podcast: UNC Asheville’s Cone & UNC Wilmington’s Tucker on Dare to Lead

On this RisingADs podcast, UNC Asheville AD Janet Cone and UNC Wilmington Senior Associate AD/SWA Tiffany Tucker review Dare to Lead by Brené Brown and discuss being brave leader, being willing to rumble or have uncomfortable conversations to achieve progress and much more.

The Rise Of Collegiate Esports Programs

Why are NCAA schools starting Esports programs, and how fast is the collegiate scene really taking off? In this article, we explore the trends in esports program adoption and the ROI driving growth.

Inclusion, Education & Engagement with NCAA’s Dr. Derrick Gragg

NCAA Senior Vice President for Inclusion, Education and Community Engagement Dr. Derrick Gragg sits down with AthleticDirectorU to discuss his new position and goals, the NCAA's initiatives for diversity, inclusion and more, and the NCAA's emphasis on DEI initiatives.

Leadership Begins With Alignment Of The Head And The Heart

While the darkest days of the COVID-19 crisis may not yet be over, there now appears a glimmer of optimism as we move our way towards the spring, and we can perhaps begin to reflect on the lessons that we have learned over the last year.

Helping Student-Athletes Build Their Brands With Pitt’s Capel

Pitt Head Men's Basketball Coach Jeff Capel sits down with INFLCR Founder & CEO Jim Cavale to discuss brand building for student-athletes, the impacts of branding and social media on recruiting, the changes NIL will bring and much more.

Leveraging The Past For Future Success with Loyola Marymount’s Pintens

Loyola Marymount Athletic Director Craig Pintens sits down to discuss honoring the past while having a forward-thinking mindset, emphasizing that philosophy to your coaches and staff, evaluating that change and easing the concerns of change so LMU staff can operate at a high level.

RisingADs Book Review: Washington’s Cohen & SMU’s Hart on Stillness is Key

In this RisingADs book review, Washington AD Jen Cohen and SMU AD Rick Hart provide insight on personal application of key concepts from Stillness is the Key by Ryan Holiday and discuss the importance for leaders to strive for stillness in thought, contemplation, and life.

Leveraging Data To Grow The Bottom Line: UC Davis’ Blue and Saint Joseph’s Bodensteiner

UC Davis Director of Athletics Kevin Blue and Saint Joseph's Director of Athletics Jill Bodensteiner sit down to discuss the prevalence of data in college athletics, how data is impacting decision-making, evaluating technology, the trend towards hiring analytical staff and more.

The Inequality Of Coaching College Basketball

AthleticDirectorU presents the most comprehensive analysis ever on the inequalities faced by minorities making their way through the college basketball coaching profession.

Sports Creatives Podcast: Texas’ Drew Martin

Drew Martin, Executive Senior Associate AD for External Affairs for Texas, joins Jay F. Hicks to discuss organizing UT's creative solutions team, harnessing analytics to make decisions and drive their business, the importance of mentorship, creating an environment to inspire creatives and much more.