Athletic Director
Business Operations
Executive Leadership
Social Media
American Athletic
Atlantic Sun
Big 10
Big Sky
Conference USA
Ivy League
Pac 12
> 10
< 5
Why The SEC On CBS Deal Is Worth (at least) $300M Annually

At least $300 million per year. That is the ask the SEC should pose to CBS in its negotiations to extend the current Tier I rights deal for football games.

Innovation In College Athletics: Rhode Island’s Bjorn & UMBC’s Hall

ADs Tim Hall of UMBC and Thorr Bjorn of Rhode Island visit AthleticDirectorU to discuss collaboration and innovation in college athletics. Moderated by Tricia Turley Brandenburg of Towson, this conversation covers a variety of topics related to embracing technology in the industry.

The Dynamic Leadership Podcast: Louisville’s Dan McDonnell

Louisville Head Baseball Coach Dan McDonnell spends time with IMG Academy Technical Director Bob Walsh and details his leadership philosophy of, "To love and to serve."

“Stories” Of Clemson’s Championship Digital Culture

For college football’s 2018 early signing day period, we were able to integrate Instagram-like “stories” into our website. With “stories” having become part of social media’s lingua franca, we knew our target audience of 13-18 year-old teenagers would understand and appreciate the functionality.

Exceptional Leaders Must First Become Exceptional Servants

People, people, people. When it comes down to it, people are all we have. We don’t lead budgets. We don’t lead facilities. We don’t lead widgets. We lead people. Our role is to inspire and motivate people to act in a way, every day, which contributes positively to the mission of the organization.

Conference Leadership Strategy: Pac-12 Commissioner Larry Scott

Larry Scott, Pac-12 Commissioner, visits with AthleticDirectorU to discuss a number of items related to conference leadership. Scott touches on the importance of building consensus, "not necessarily unanimity," and addressing criticisms that come with being a visible leader.

Venue Security in College Athletics

Trip Durham talks to Dan Donovan of T&M Protection Resources about the state of security in college athletics. Donovan talks about balancing the fan experience with securing a safe environment at athletic venues. The conversation covers methods to deter attacks, issues with drones, and much more.

Rethinking Revenue Generation: Northern Illinois’ Sean Frazier

In my time at NIU, we have strengthened and sustained revenue generation mainly because we have persisted with and prioritized it. Central to our enduring commitment to revenue generation has been a commitment to the student-athlete experience.

Leadership Compass: Your Staff, Your Students, And Yourself

As the 2018 academic year began, I was very interested in supporting and rounding out our efforts in leadership training. I wanted my staff and especially those student-athletes identified as emerging leaders by their coaches to focus on their personal leadership skills and values.

Prioritizing Student-Athlete Development: Georgetown’s Reed & Ozery

Georgetown Director of Athletic, Lee Reed and Dr. Maya Ozery, Executive Director of the Cooper Athletics Leadership Program visit AthleticDirectorU to discuss making Student-Athlete Development a priority within the athletics department.

The Importance Of Clear Expectations For NCAA Coaches And Their Immediate Supervisors

Athletic departments should understand what coaches are expecting before they join the organization, and assess whether those expectations can be met in order to enhance organizational commitment and, in turn, intention to remain with the organization.

Real Opportunities, Not Just Degrees: UC Davis’ Kevin Blue

Even as student-athlete graduation rates climb higher than ever, it is becoming more commonly acknowledged in college athletics that graduation is no longer an assurance of career success for student-athletes. Athletics departments must do more to ensure real opportunities beyond just a degree.

Mentoring ‘A’ Players: UTRGV’s King & South Dakota State’s Sell

Athletics Directors Chris King of Texas Rio Grand Valley and Justin Sell of South Dakota State visit with AthleticDirectorU to discuss mentoring top staff members.

Athletic Director In Residence: Dr. Brian Wickstrom – Incarnate Word

Incarnate Word Athletics Director Brian Wickstrom has directed the Cardinals department since August of 2017 following leadership tenures at Louisiana Monroe and UC Riverside. Wickstrom served as ADU’s latest Athletic Director in Residence.

Experts’ Roundtable: The Pac-12’s Media Strategy

The Pac-12 Conference received a fair amount of criticism for its inability to strike carriage deals for its Pac-12 Network. We polled several industry leaders to get their view of the current state of the Pac-12.

Creating An Environment For Basketball Success: UMass’ Bamford & VCU’s McLaughlin

Athletic Directors Ed McLaughlin of VCU and Ryan Bamford of UMass visit with AthleticDirectorU to discuss what it takes to create an sustainable environment for success in Men's Basketball.

The Impact Of Recruiting Radius For Football Programs

We have determined that there are two consistent aspects to Football Bowl Subdivision (FBS) based recruiting. (1) Most programs are range-bound in recruiting, and (2) programs need to have a minimum recruiting radius to maintain current talent levels or expand the radius to increase the talent level

The AthleticDirectorU Podcast: Cleveland State’s Mike Thomas

Mike Thomas, Director of Athletics at Cleveland State, visits AthleticDirectorU to discuss how his experiences at previous FBS institutions are currently proving beneficial in his current role.

Anatomy Of A Coaching Search: Loyola Maryland’s Woodruff And Hardy With Daniel Parker

Loyola Maryland’s Athletics Director Donna M. Woodruff and Head Men’s Basketball Coach Tavaras Hardy join Daniel Parker of Parker Executive Search to give a behind the scenes look at the process of hiring a basketball coach from the moment the job opens to the press conference announcing the hire.

Excellence Starts With People: Jacksonville State’s John Grass

John Grass, Head Football Coach at Jacksonville State, visits with AthleticDirectorU to talk about how focusing on people first has helped develop a successful culture in his program.

The AthleticDirectorU Podcast: Pacific’s Damon Stoudamire

Damon Stoudamire, Head Men's Basketball Coach at University of the Pacific, visits AthleticDirectorU to discuss a wide range of topics including recruiting, relationships with the Director of Athletics, college athletes versus professional athletes, and much more.

Leading From The Front: Auburn’s Greene With Tailgate Guys’ Duffey

Auburn Athletics Director Allen Greene joins Tailgate Guys President & CEO Parker Duffey on campus to discuss a variety of aspects related to leading an organization.

Jon Palumbo: My Path To Texas A&M-Corpus Christi

While my name may sit atop the org chart, my role is to provide and allocate resources such that our people can achieve at a high level. Together, we will build an inclusive culture that values input from various constituencies and puts our department in lockstep with the university’s strategic plan

Building A Successful Team Off The Field: Little Rock’s Chasse Conque

You wouldn't send a coach out to recruit a quarterback if they did not understand the type of offense they would be running. Understanding the parameters in which you anticipate your employees to perform is paramount in the recruitment and selection of those individuals.