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The Rising Tide: Why and How Cobranded Group Licensing Works

OneTeam Partners Senior Vice President of Licensing Malaika Underwood writes on the benefits and implementation of group licensing in the NIL era.

How Much Money Can An Expanded College Football Playoff Generate?

AthleticDirectorU and Navigate present financial projections for an expanded 12-team College Football Playoff (CFP).

Shifting College Sports Landscape May Bring End To US Olympic Dominance

Arkansas professor Dittmore analyzes the impact of the shifting college athletics landscape on the US Olympic model and offers ideas on how the USOPC and NCAA can work together to their mutual benefit.

An Analysis Of College Basketball and Football Coaching Hires

Football and basketball coaching changes are heavily analyzed and scrutinized due to their impact on a school's financial trajectory. In 2020-21, the average salary for FBS head coaches was $2.7 million while 36 men’s basketball head coaches reportedly made at least $2.7 million in total pay.

Evidence Based Decisions with Ohio’s Cromer

Ohio University Director of Athletics Julie Cromer sits down with AthleticDirectorU to discuss her approach to evidence based decision making, growth in the AD chair, the future of college athletics and much more.

Dynamic Leadership Podcast – Vanderbilt’s Shea Ralph

Vanderbilt Head Women's Basketball Coach Shea Ralph joins Coach Bob Walsh on the Dynamic Leadership Podcast to discuss preparing to run her own program as an assistant, establishing a winning culture, the art of recruiting, her definition of leadership and much more.

NIL College Tour: USF With INFLCR

USF is next up on INFLCR’s Name, Image, and Likeness (NIL) tour. Addressing USF football players, INFLCR’s Cavale explains the difference between predetermined companies that exist in an exchange and companies outside of an exchange that may approach them to do a promotion.

2021 Autonomy 5 Baseball Head Coach Compensation Survey

WME's Bob Lattinville reviewed all forms of 2021 compensation for the head baseball coaches at Autonomy 5 institutions. The review included coaches’ employment agreements and related documents. In conjunction with this analysis, the research considered applicable biographical and performance data.

NIL College Tour: Ole Miss Athletics With INFLCR

Ole Miss is the first stop on INFLCR's Name, Image, and Likeness (NIL) tour to answer questions and explain some of the nuances of one of the biggest changes in the industry in decades. INFLCR's Cavale discusses NIL with the staffs from MBB, WBB, the athletics department, and Student-Athletes.

From Philly, With Love: Maisha Kelly Comes Home

As the leader of the Dragons, my philosophy will be simple - We don’t have an opportunity to help others in our community, but rather the obligation.

What Coaches Need To Know About Name Image And Likeness

AthleticDirectorU, in partnership with the National Association of Basketball Coaches, presents what coaches and administrators will need to know about name, image and likeness.

Leadership And Evolution In College Athletics With Fresno State’s Tumey

Fresno State Director of Athletics Terry Tumey sits down to chat about his leadership philosophy, the ongoing evolution in college athletics, researching and hiring coaches and much more.

College Athletic Leaders Want Independent Football Oversight

AthleticDirectorU & Qualtrics surveyed executive leaders across the FBS landscape on if an independent leadership model would better serve the collective interests of the subdivision.

College Athletics Individual Team Social Media Rankings

With the ever-growing impact of social media, here are the teams that are excelling on social in their respective sports.

NCAA Leadership Survey: Spring 2021

AthleticDirectorU and Athlete Viewpoint surveyed Division I athletic directors and commissioners on a number of topics and the state of the association.

The Path To The Collegiate Esports National Championship

Ahead of the 2021 Collegiate Esports National Championship, a look at the different models for successful Esports programs.

An Examination of Identity Roles and Transition of Graduate Student-Athletes

An academic perspective on the transition for graduate student-athletes, the identity-balance and applications for administrators, students, academic advisors and more.

Early Effectiveness As An Athletics Director With Florida A&M’s Kortne Gosha

Florida A&M Vice President and Director of Athletics Kortne Gosha sits down to discuss his vision and changes made early in his tenure leading the Rattlers. Gosha touches on bringing in new staff, "Purpose with a Pace," moving from the MEAC to the SWAC, the new apparel deal with Nike and much more.

Characteristics Of A Successful Division I Athlete-Specific Leadership Program

An examination of the facets of successful athlete-specific leadership programs, how to track their impact on student-athletes and measuring the improvement of participants.

The President’s Role in College Athletics With Washington State’s Dr. Kirk Schulz

Washington State University President Dr. Kirk Schulz sits down with Cougars Deputy AD/COO Bryan Blair to discuss the role college athletics plays in higher education's mission, traits of successful athletic directors and administrators, what makes a good conference commissioner and much more.

Sports Creatives Podcast: Alabama State’s Jennifer Lynne Williams

Alabama State AD Jennifer Lynne Williams joins Jay F. Hicks on the Sports Creatives Podcast. The duo discuss Williams' use of social, her philosophy on telling the Alabama State and HBCU story, the impact of her communications background, lessons in leading digital and more.

College Athletics Spending And The Movement Towards Revenue Sharing

AthleticDirectorU looks at how increasing athletic department revenues are spent and how the revenue sharing required in the proposed College Athletes Bill of Rights would impact spending.

Practical Considerations for Adding Sports Programs Post-Covid

Colorado Mesa Assistant Professor Milstein and Central Arkansas Assistant Professor Damon break down the Collegiate Sport Addition Process; the Identification, Justification, Evaluation, Acceptance (or Interruptions), and Authorization phases and practical applications of the process.

Athletic Department Power Index: Ivy League

The AthleticDirectorU Athletic Department Power Index, powered by Athlete Viewpoint, continues with a look at the Ivy League. Dozens of sitting Athletic Directors and executive-level administrators who currently are, or could soon be, an Ivy League AD shared feedback.

RisingADs Book Review: Portland State’s Cleary & Oakland’s Stone on WOLFPACK

In this RisingADs book review, Portland State AD Valerie Cleary & Oakland Associate AD for Student-Athlete Experience Ashley Stone discuss Abby Wambach's WOLFPACK, leading from the bench, making failure your fuel and finding your pack and how each of those rules applies to leading in this industry.

Navigate’s NCAA Tournament Sweet 16 Projections

AthleticDirectorU has partnered with Navigate to present a rich prediction model for this season's NCAA Tournament Sweet 16.

Using Exit Interviews and Surveys to Understand the Division I Athlete Academic Experience

Virginia doctoral student Molly Harry digs in on student-athlete exit interviews and surveys to examine the athlete's academic experience from their perspective.

Leadership During Transition: University of St. Thomas’ Esten & Caruso

University of St. Thomas AD Phil Esten and Head Football Coach Glenn Caruso discuss the Tommies' historic transition from Division III to Division I, the gravity of the move, its impact on the institution, dealing with the challenges and changes, how they have handled the move and much more.

Case Study: Decision Making During A Pandemic

AthleticDirectorU presents a comprehensive case study on leading through a crisis. The case study method helps participants learn by studying real business and managerial situations encountered by experienced executives.

USOPC And College Sports Think About Their Future Together

An analysis of the initial work of the USOPC College Sports Sustainability Think Tank

Avoiding Burnout: USF’s Armstead & Towson’s Turley Brandenburg

South Florida Senior Associate Director of Athletics/SWA/Chief of Diversity and Inclusion Marquita Armstead and Towson Deputy Director of Athletics/SWA Tricia Turley Brandenburg discuss staff retention, drivers of influence in changing jobs, work-life balance and more.

Sports Creatives Podcast: Washington’s Brian Bowsher

Brian Bowsher, Associate AD & CMO for Washington, joins Jay F. Hicks to discuss the relationship between UW's core values and the creative and marketing teams, Bowsher's vision for leading both units and the synergies created through dual leadership, his creative leadership philosophy and more.

An Analysis Of College Football Return On Investment

AthleticDirectorU presents the most comprehensive analysis of college football program spending and return on investment over the last two decades.