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Video
The Transition To Administration With McNeese State’s Heath Schroyer

McNeese State AD Heath Schroyer chats with AthleticDirectorU's Tai M. Brown about his transition from Head Men's Basketball Coach to AD, the similarities between the two, how his skillset fit what the president was looking for, key priorities since taking over and more.

Video
Navigating And Cultivating Relationships With Eastern Illinois’ Tom Michael

Eastern Illinois AD Tom Michael sits down with AthleticDirectorU's Steph Garcia Cichosz to dive deep into how Michael builds and sustains relationships with his president, peers, coaches and student-athletes.

Articles
College Athletic Redesign Opportunities

Amidst the bevy of change in intercollegiate athletics, part three of this white paper dives into how the future of the industry could look following an introduction of media rights revenue sharing.

Video
Institutional Growth And Culture With Georgia State’s Charlie Cobb

Georgia State AD Charlie Cobb chats with AthleticDirectorU's Tai M. Brown to discuss being unique in a large market, instilling a team philosophy, the challenges he has faced at Georgia State and much more.

Video
Driving Value With Montana’s Kent Haslam

Montana AD Kent Haslam joined AthleticDirectorU's Tai M. Brown at the 2022 NACDA Convention to discuss the Grizzlies unique value proposition, football's financial impact, communicating the value of athletics to the university mission and more.

Video
A Continuous Focus On Growth With Hampton’s Eugene Marshall

Hampton AD Eugene Marshall joins AthleticDirectorU to discuss the Pirates' accomplishments over his tenure, institutional alignment and how athletics fits with the academic mission of HU, maximizing opportunities as Hampton enters the CAA and much more.

Video
Mental Health Support And Balance With Portland’s Scott Leykam

Portland AD Scott Leykam sits down with AthleticDirectorU to dive into the Pilots' network of mental health providers and the logistics for organizing the network, how the pandemic served as an inflection point for his approach to staff and personal life, and much more.

Articles
Cultivating Psychologically Safe Team Environments

This qualitative study of a dozen female DI student-athletes dives into the factors that lead to fostering a safe team environment with four main themes - interpersonal relationships, consistency and accountability, fostering vulnerability, and athlete voice suppression.

Video
The Path To The Chair With Toledo’s Bryan Blair

Toledo AD Bryan Blair sits down with AthleticDirectorU to discuss his path to becoming an AD, his preparation for the chair, alignment of his core values with UT, developing relationships with the department and his president and more.

Articles
Why Power 5 Conferences Should Split Media Rights Revenue With Football Athletes

Amidst the bevy of change in intercollegiate athletics, part two of this white paper examines the rationale for compensating Power 5 football student-athletes through revenue sharing.

Articles
Part III: Administrative Burnout, Exhaustion & Disengagement

AthleticDirectorU and Athlete Viewpoint surveyed thousands of college athletics administrators across the nation in the spring of 2022 for their views on professional burnout, exhaustion and disengagement.

Video
Life In Leadership With Elon’s Dave Blank

Elon AD Dave Blank sits down with AthleticDirectorU to discuss key career inflection points and professional development, the leadership lessons he strives to pass along to his coaches and staff, helping young coaches and administrators understand balance and much more.

Video
Leadership Through Institutional Pushback With Eastern Washington’s Lynn Hickey

Eastern Washington University AD Lynn Hickey joins AthleticDirectorU at the 2022 NACDA Convention to discuss her journey at Eastern Washington through the Athletics Review process, building the department back after getting their budget back, Hickey's core values and much more.

Video
Communicating The Vision Of A New Facility With San Diego State’s John David Wicker

San Diego State AD John David Wicker sits down with AthleticDirectorU to discuss the new SnapDragon Stadium, marketing segmentation strategies, the impact the facility is already having for the Aztecs, the community's connection with the stadium and more.

Video
Reflections On Leadership: Peter Roby

Former Northeastern AD and Dartmouth Interim AD Peter Roby joins AthleticDirectorU to dive into understanding and communicating the value of college athletics to the academic mission of the institution, his experiences at Dartmouth and serving on the Knight Commission and more.

Articles
Right People, Right Message, Right Time

AthleticDirectorU presents the most comprehensive analysis of college baseball program spending and return on investment over the last two decades.

Articles
An Analysis Of College Baseball Return On Investment

AthleticDirectorU presents the most comprehensive analysis of college baseball program spending and return on investment over the last two decades.

Articles
How To Increase Revenue Generation In FBS Autonomy Schools

Academics from Northern Colorado and Northwestern examine how facility, financial and success factors impact marketing-generated revenues.

Video
Protecting Your Student Athletes: Live From The Inaugural NIL Summit

A panel of the industry's top-legal minds who have helped shape the rules of NIL during its first year of existence will give administrators key insights into guidance in protecting the best interests of student-athletes in their care.

Articles
Part II: Administrative Burnout, Exhaustion & Disengagement

AthleticDirectorU and Athlete Viewpoint surveyed thousands of college athletics administrators across the nation in the spring of 2022 for their views on professional burnout, exhaustion and disengagement.

Articles
Part I: Administrative Burnout, Exhaustion & Disengagement

AthleticDirectorU and Athlete Viewpoint surveyed thousands of college athletics administrators across the nation in the spring of 2022 for their views on professional burnout, exhaustion and disengagement.

Video
The (Re)Evolution Of Multimedia Rights With Playfly Sports’ Michael Schreiber & Craig Sloan

Playfly Sports Founder & CEO Michael Schreiber and COO Craig Sloan join ADU to discuss the growth of Playfly in the multimedia rights space, the role of multimedia rights holders in NIL, growing during the COVID era, their unique value proposition and more.

Articles
Reimagining The Role Of Intercollegiate Sports In Higher Education

This white paper proposes a model for using intercollegiate athletic participation as a vehicle for — and not an obstacle to — higher education and proposes creating rigorous, formalized, and structured academic programs centered on the athletic participation in sports by the athletes themselves.

Video
Navigating The Complexities Of NIL With Ohio State’s Gene Smith

Ohio State AD Gene Smith joins Advance Managing Partners Luke Fedlam & Courtney Altemus to dive into the challenges NIL has brought to college athletics, Smith's concerns about NIL, NCAA enforcement's ability to quickly respond to possible violations, NIL collectives and more.

Video
Building Relationships As A Sport Supervisor With Long Beach State’s Andy Fee

Long Beach State AD Andy Fee joins with ADU to dig in on the sport supervisor relationship, how he empowers his sport administrators to be successful, how those individuals are involved in key decision-making processes and the communication between coach, administrator and AD.

Articles
Athletic Department Power Index: Big Ten Conference

The AthleticDirectorU Athletic Department Power Index, powered by Athlete Viewpoint, continues with a look at the Big Ten Conference. Over two dozens sitting Athletic Directors and executive-level administrators who currently are, or could soon be, a Big Ten AD shared feedback.

Articles
Why Power 5 Football Athletes Drive The Case For Compensation

Amidst the bevy of change in intercollegiate athletics, part one of this white paper examines the rationale for compensating Power 5 football student-athletes.

Video
The State Of The Student-Athlete Journey With Game Plan’s McCaffrey And Wessell

Game Plan Founder and CEO Vin McCaffrey and Chairman of the Board Max Wessell sit down with AthleticDirectorU to discuss the student-athlete journey, the growth of Game Plan and its acquisitions, fostering culture and growth, the company's roadmap and more.

Video
Institutional Alignment and Campus Communications with New Mexico’s Nuñez

New Mexico Vice President and Director of Athletics Eddie Nuñez sits down with AthleticDirectorU to dig into alignment with campus, details of executive cabinet meetings, being the front porch of the university and much more.

Articles
Advancing Racial Equity And Opportunity In College Sports

Race remains a potent force in 21st-century intercollegiate athletics. This white paper delves into the ways college athletics leaders can transform college sports and improve the experiences of Division I Black college athletes.

Video
Women & Leadership: Evolving Industry Opportunities and Challenges with Texas’ Chris Plonsky

Texas Chief of Staff & Executive Senior Associate Athletics Director Chris Plonsky joins ADU's Steph Garcia Cichosz to discuss how she navigated her career, building resilience and confidence, pushing for needed change and more.

Articles
“Pay For Play” Can Pay Off For Mid-Majors In A Different Way

“Pay for play” in college athletics has long been taboo among the institutional and establishment leaders. But what if the downstream consequences of “pay for play” are more nuanced and could even net out to be beneficial for many universities with mid-major athletics programs?

Video
SMU’s Hart: Coaching Changes and Communication Strategies

SMU Director of Athletics Rick Hart sits down with AthleticDirectorU to discuss effectively communicating with a myriad of constituencies - including the President or Chancellor - when hiring or replacing coaches.