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Analyzing the Potential of Basketball Players' NIL
In last week’s newsletter, we reported that the women’s basketball starters whose teams competed in the second weekend of this year’s NCAA tournament have an average of nearly twice as many Instagram followers as their male counterparts, with nine of the 11 starters in the Sweet 16 with the largest Instagram followings being women. If
The sports marketing industry will soon undergo the single most dramatic change in its history, when college athletes are finally granted the right to monetize their Name, Image and Likeness. The mission of Student Athlete NIL is to help brands seize this opportunity and capture the attention of student-athletes, identify the ones that best personify their values,
The sports marketing industry will soon undergo the single most dramatic change in its history, when college athletes are finally granted the right to monetize their Name, Image and Likeness. The mission of Student Athlete NIL is to help brands seize this opportunity and capture the attention of student-athletes, identify the ones that best personify their values,