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Sports Creatives Podcast: Texas’ Drew Martin

Guest Drew Martin, Texas
49:51 min listen
Drew Martin, Executive Senior Associate Athletics Director for External Affairs for Texas, joins Jay F. Hicks on the Sports Creatives Podcast. The pair discuss setting up UT’s creative solutions team, how the Longhorns are harnessing analytics to make decisions and drive their business, the importance of mentorship, creating an environment to inspire creatives and much more.


3:41 – When you first got to Texas, what changes did you make to the creative process?
8:34 – What were some of the challenges did you experience early at Texas?
10:40 – What are some of the goals for social and digital? And where does that rank amongst the overall athletic wide goals?
16:43 – Being armed with the analytics, how does that affect conversations with head and assistant coaches, staffs, people and stakeholders within the organization about content?
23:41 – Is Chris Del Conte’s Twitter organic or is there a strategy behind it?
28:56 – How has your leadership style been influenced by Chris Del Conte?
37:21 – You are involved in the Creative Plug, which is about connecting, and mentoring, empowering black creatives in sports and media. Why was it important for you to get involved?
45:10 – How are you creating a space that inspires creatives?