2:48 – As an Athletic Director, how do you go about using social media?
4:46 – How do you work to strike the balance between your personal brand, your personal life and the brand of Alabama State athletics?
8:50 – What is your philosophy on telling the HBCU and Alabama State story using digital and social?
11:42 – How do you lead your strategic communications team given your background in communications?
15:06 – What went into the recent redesign and rebrand of the Alabama State athletics website?
18:09 – How do you inspire your external team to be innovative and not be afraid to fail?
20:33 – Who are you inspirations to create the culture you have fostered at Alabama State?
23:36 – What is the biggest thing you’ve learned in terms of leading, guiding and directing the strategic and digital, from where you started to where you are right now?