Jay F. Hicks sits down with Michigan’s Digital Strategy and Creative Lead Brian Wagner and Texas’ Assistant Director, Digital and Social Strategy Marc Jordan to talk about the NCAA’s United As One campaign, led by this duo. The trio also discuss the hours and days when the NCAA was beginning to cancel competitions and then seasons due to the corona virus outbreak, how their respective social and digital teams are continuing to operate, how their creative and social teams are continuing to tell the brand story, and so much more.
3:36 – Can you walk us through the origination and execution of the United As One campaign?
11:03 – How do you feel like the campaign was received online, in terms of getting the message out?
14:22 – How did your respective athletic departments handle when competitions and later seasons were beginning to be canceled?
20:53 – How are you operating with everyone on your respective digital social and external teams, including graduate assistants or student workers?
26:15 – How are you guys continuing to create content and tell the brand story? And then what does that look like moving forward?
32:03 – Have you found that you’ve either altered or kept your voice or your tone in the brand that you’ve build and found appropriate ways to do that?
