Articles
Are We Limiting Academic Opportunities For Our Student-Athletes?

A condition of conference membership requires schools to license their rights to the conference, which distributes revenue equally among member institutions, and should, in theory, benefit the schools. But women’s gymnastics and men’s lacrosse are both niche sports which enjoy large, loyal fan affinity and an increasing number of youth athletes. Imagine a situation where niche sports content is delivered directly to a growing market in places where the market and enthusiastic fan bases exist.

Articles
Rising Expenses In College Athletics And The Non-Profit Paradox

This article examines the structural reasons why controlling expenses – especially for salaries and facilities – has been difficult in the current economic system of major college sports.  The combination of three significant economic characteristics currently drives financial choices: the non-profit organizational structure, zero-sum competition, and accelerating revenue. The combination of these structural characteristics creates inescapable

Articles
Executive Hiring Process: Cleveland State’s Scott Garrett and Tyler Jones

  What’s the best way to evaluate talent when looking to fill an important role within your department? Likewise, how do administrators properly evaluate new career opportunities? AthleticDirectorU attempts to answer these questions with its executive hiring process series. Cleveland State Director of Athletics, Scott Garrett, and Deputy AD, Tyler Jones, participated in a double-blind

Articles
Should The Pac-12 Seriously Consider Early Morning Kickoffs?

A condition of conference membership requires schools to license their rights to the conference, which distributes revenue equally among member institutions, and should, in theory, benefit the schools. But women’s gymnastics and men’s lacrosse are both niche sports which enjoy large, loyal fan affinity and an increasing number of youth athletes. Imagine a situation where niche sports content is delivered directly to a growing market in places where the market and enthusiastic fan bases exist.

Video
Innovative Leadership With UCF’s Danny White

ADU visits with Anton Goff of St. John's, and Lenny Kaplan, of NJIT about developing a fan base in crowded markets such as New York and New Jersey.

Articles
Washington State Cougars Strategic Planning Process (Part I)

As the Cheshire Cat in Lewis Carroll’s Alice in Wonderland points out, “if you don’t know where you’re going, any road will take you there.” In college athletics, it’s easy to find many programs who are unable to define where they are today, much less where they hope to be tomorrow. Hence the critical importance