Preserving Your Core While Evolving As A Leader: Wake Forest’s Ron Wellman

ADU visits with Anton Goff of St. John's, and Lenny Kaplan, of NJIT about developing a fan base in crowded markets such as New York and New Jersey.

Internet Marketing & Search Engines In Athletics

How colleges and universities leverage their sales inventory while creating support across campus is crucial in today’s environment. In this edition of Conversations on College Athletics, Trip Durham and Dan Migala have a very open discussion about sales creativity, sponsorship trends, and the notion that none of us should ever settle.

Leaks Won’t Sink You, But Can Knock You Off Course

“The propensity to leak is stronger than the sex drive.” — President George H. W. Bush   Anyone who has led an organization has felt the frustration of leaked information, be it confidential negotiations, planned personnel moves or even informal discussions. More than other setbacks, leaks frustrate leadership because they also trigger an emotional reaction,

Cultivating A Culture That Affirms Your Values: Washington’s Jen Cohen

When I assumed the athletic director post in 2016, the University of Washington had been my home for nearly two decades, with much of that time spent in athletics development. I realized quickly that, despite being a familiar presence on campus, my colleagues and members of the local community expected some degree of change when

Leading Through Intersections: Optimizing Leadership Ability, Growth And Productivity Via Inclusion

We rarely discuss 18th century philosophies, but Immanuel Kant’s theory on humanity, should operate as a foundational principle of inclusion within sport. In context with the intersection of leadership and inclusion, when we consider inclusion in our individualized spaces, we cannot simply talk about diversity and make grandiose gestures towards “inclusivity” without intentionality behind our

Career Insights From Eight Women Who Lead NCAA Division I Conferences

A condition of conference membership requires schools to license their rights to the conference, which distributes revenue equally among member institutions, and should, in theory, benefit the schools. But women’s gymnastics and men’s lacrosse are both niche sports which enjoy large, loyal fan affinity and an increasing number of youth athletes. Imagine a situation where niche sports content is delivered directly to a growing market in places where the market and enthusiastic fan bases exist.