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In Her Words: Wisdom From Former Athletics Director Sandy Barbour

Guest Sandy Barbour
24:39 min watch

Summary

Former multi-stop Director of Athletics Sandy Barbour sits down with ADU’s Steph Garcia Cichosz at the 2024 Women Leaders Convention to reflect on her experience as one of a handful of female Power 4 ADs and offer insight into navigating change from the chair. Barbour: “There’s no doubt in my mind that starting out as a coach – an assistant field hockey and lacrosse coach – that I had no concept of athletic director, assistant director, associate athletic director, any of that. … There were very few women who were leading Division I ‘Power 5 or Power 4’ athletic departments and so you just didn’t think about it. We like to say ‘If you see it, you can be it’ – well, what happens when you don’t see it? Frankly in the early-to-mid ’80s, I didn’t see it.” Barbour pinpoints the virtues of stick-to-itiveness and resilience as key leadership qualities for today’s ADs; discusses the ways she’d lead differently if she were to sit in the Big Chair again today; and reminds busy leaders to prioritize organizing their department’s “human resources” to effectively tackle the workload and challenges of today’s landscape.

The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).

  • - In a letter to the Wolfpack family, outgoing NC State AD Debbie Yow used this quote: "When life kicks you, let it kick you forward." When is a moment - big or small - that life kicked you and you used it to propel you forward?
  • - That stick-to-itiveness - did that come naturally to you or did you have to cultivate through reps?
  • - When you moved to a new place with your family, did you have a go-to icebreaker or trick on your bike that you'd use to make friends early?
  • - When did you realize that being an Athletic Director was a job you could do and when did you realize it was something you wanted to do?
  • - It's so interesting how as a student-athlete, you can be so locked into what you're doing that you don't realize what's going on behind the scenes, that mechanics that makes your participation a reality.
  • - Do Athletic Directors need to get on TikTok to communicate with their athletes?
  • - Here's a thought experiment: if you were to get in the chair again, today, what would you do differently from the start?
  • - Did you ever have moments as an AD where you were so busy that you almost felt disengaged from the purpose of all that you were doing?
  • - How do you differentiate between "purpose" and the goals you had to set and navigate for your department?
  • - How did you stay personally organized during your times in the chair?
  • - Is there still a place for athletics in the framework of higher education?
  • - UCLA AD Martin Jarmond said in D1.ticker: “You do have to modernize; you can’t romanticize, because college athletics are not the same." - Is there room for romanticizing Athletics today?
  • - Have you been back in a Wake Forest locker room since graduating?
  • - I found an article from Sept 1996 that mentioned you as the new AD at Tulane alongside Debbie Yow at Maryland; Barbara Hedges at Washington; Cary Groth at Northern Illinois; Andrea Seger at Ball State. - that number hasn’t changed in nearly 30 years. Why haven’t we been able to close this gap?