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Translating Fundraising Skills To Athletic Department Leadership With College Of Charleston’s Matt Roberts

Guest Matt Roberts, College Of Charleston
18:48 min watch


College of Charleston Director of Athletics Matt Roberts joins AthleticDirectorU’s Tai M. Brown at the 2022 NACDA Convention to dig into how his fundraising experience at multiple institutions and other experiences prepared him to step into the AD chair. Roberts also touches on persistent challenges as a fundraiser, supporting the mission of the institution and more.

The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).

  • - How did your transition from external focus to added internal oversight prepare you to be an AD?
  • - If you had not gained that overall experience as Deputy AD at SMU, how would your transition to the chair differed?
  • - How do you move from handling one fire to the next?
  • - What were challenges you encountered early in your career as a fundraiser that are still present in your current position?
  • - Does the high of getting a 'yes' decrease over time?
  • - Have you experienced donors supporting administrators or coaches at their various stops?
  • - How beneficial is it to have that type of support for your baseball program?
  • - With athletics having major donors who do not have a tie to the college, how do you collaborate to support the fundraising goals of CofC?
  • - During your career, how has athletics supported the mission of the institution?
  • - How does that apply to the College of Charleston?