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Texas Tech’s Amy Heard On The Changing Landscape Of NIL

Guest Amy Heard, Texas Tech
8:56 min watch


Texas Tech Senior Associate Athletics Director for Strategic Engagement Amy Heard sits down with Advance Managing Partners Courtney Altemus and Luke Fedlam at the inaugural NIL Summit to discuss how TTU keeps stakeholders up to date on the ever-changing landscape, what’s next for NIL and more.

The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).

  • - What are you thinking about now versus last year about NIL?
  • - How are you keeping up with all of the change in this space?
  • - How do you keep all stakeholders abreast of the constant change in NIL?
  • - What else have you been able to do to smooth this process out?
  • - What do you and Texas Tech expect in year two of NIL?
  • - Where do you see NIL going in the next five years?