Georgetown Exec. Senior Assoc. AD for Business & Finance / SWA Sharon Brummell and Yale Senior Assoc. AD, Business Operations GoEun Lee join Michigan State Assoc. AD / Chief of Staff Epiphany Clark at the annual Women Leaders Convention to discuss how athletic departments can tell a unique story through their business office. Brummell and Lee share how their departments are using the numbers to shape the narrative behind college athletics and how their units are approaching current financial challenges such as inflation, Alston funding and talent retention.
The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).