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Telling Your Story Through The Business Office With Georgetown’s Sharon Brummell & Yale’s GoEun Lee

Guest Sharon Brummell, Georgetown; GoEun Lee, Yale
20:42 min watch


Georgetown Exec. Senior Assoc. AD for Business & Finance / SWA Sharon Brummell and Yale Senior Assoc. AD, Business Operations GoEun Lee join Michigan State Assoc. AD / Chief of Staff Epiphany Clark at the annual Women Leaders Convention to discuss how athletic departments can tell a unique story through their business office. Brummell and Lee share how their departments are using the numbers to shape the narrative behind college athletics and how their units are approaching current financial challenges such as inflation, Alston funding and talent retention.

The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).

  • - How did you get to where you are today?
  • - How can we use numbers to more effectively tell the story of the work we're doing in college athletics?
  • - What challenges do you see for the industry, from a financial perspective?
  • - How are departments feeling the impact of inflation on everyday student-athlete costs and experiences?
  • - What are some of the opportunities for revenue diversification?
  • - How do you navigate interdepartmental relationships to best determine the real needs for your program?
  • - What skills have you gained from other industries, that might not traditionally fit into college athletics, that you've found to be invaluable to your success?
  • - What are the skills that you look for from up-and-coming business office staffers?
  • - What is one piece of advice that you received that you would share with others?