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Reflecting On Year One Of NIL With Arkansas’ Terry Prentice

Guest Terry Prentice, Arkansas
12:59 min watch


Arkansas Senior Associate AD for Athlete Brand Development and Inclusive Excellence Terry Prentice joins ADU’s Steph Garcia Cichosz at the inaugural NIL Summit to reflect on Year One of NIL, including how athletic departments can staff up for NIL, how NIL intertwines with DEI efforts, the importance of finding professional balance when working in the NIL space and more.

The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).

  • - Tell us about your title - what do you do for Arkansas?
  • - Walk us through a day in your life. What are some of the challenges you face on a regular basis?
  • - What aspect of NIL takes the majority of your time on a daily basis?
  • - What NIL resources are available to student-athletes at Arkansas?
  • - How can departments ensure that staff aren't over-extending to the point of burnout?
  • - Is the growing field of NIL professionals collaborative in nature?
  • - Should athletic departments be responsible for implementing all aspects of NIL?
  • - What metrics do you use to evaluate the landscape, including within the SEC, regarding NIL?
  • - What are some of the most innovative NIL deals you've seen during Year One?
  • - What issues are you paying attention to going into Year Two?
  • - Who should be responsible for regulating NIL?
  • - What does work-life balance look like for you right now?
  • - How can NIL positively contribute to DEI and inclusive excellence efforts?