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Navigating Change: North Carolina's Cunningham

Guest Bubba Cunningham, University of North Carolina
15:58 watch


North Carolina Athletic Director Bubba Cunningham sat down with AthleticDirectorU’s Matt Brown to discuss navigating massive structural changes at UNC and across intercollegiate athletics. The duo chatted about re-evaluating the athletic department’s values given the changing NCAA landscape, the future of Olympic sports, and what Cunningham would have done differently with NIL.

The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).

  • - Getting different stakeholders on same page given how much is changing in intercollegiate athletics
  • - Re-evaluating the department's values
  • - Sponsoring broad based programming
  • - New thoughts on NIL and what Cunningham would have done differently
  • - Being first on group licensing and if it is having success on the women's side
  • - Addressing concerns regarding NIL and equity
  • - What are you hearing from your coaches re the changing financial model and NIL
  • - Do you get enough 1-on-1 time with your coaches
  • - Are you focused on any of the changes in intercollegiate athletics more than what is being focused on/discussed at the national level
  • - Being willing to adjust and lean in to changes in order to have success in the future