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Leading With Purpose: Penn State’s Barbour

Guest Sandy Barbour, Penn State
17:36 min watch


Penn State Athletic Director Sandy Barbour sits down with AthleticDirectorU to discuss the purpose and “why” for leading and working in college athletics. Barbour also touches on helping people find their “why” and defining the organization’s “why”.


The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic). There’s also an audio version at the bottom if you’d prefer to listen to the discussion.

  • - What is the next step in the evolution of the "Know Your Why" leadership philosophy?
  • - Does a change in leadership impact a department's core values or purpose? Or should the purpose always remain the same?
  • - How do you help people to understand their purpose working in athletics or just being who they are?
  • - How do you define your organizational purpose in terms every member of the department can understand and execute?
  • - In your time in leadership, have you seen someone figure out their "why"?