College athletics leaders, Ingrid Wicker McCree of North Carolina Central and Matt Roberts of College of Charleston, visit with ADU to discuss the importance of leveraging the local community as a marketing asset. The pair address the challenge of attracting community constituents to their respective campuses in markets with a significant number of entertainment options. Wicker McCree and Roberts also discuss methods of measuring the impact of their local engagement efforts. The conversation goes on to cover social challenges and collaborating with those on campus outside of athletics to maximize exposure. The conversation is moderated by Trip Durham of 2D Consulting.