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Evaluating Industry Changes With UNC Wilmington’s Tiffany Tucker

Guest Tiffany Tucker, UNC Wilmington
14:42 min watch


University of North Carolina Wilmington Deputy AD/SWA Tiffany Tucker sits down with RealResponse Director of Business Development, Collegiate Athletics Hannah Dewey at the 2023 NACDA Convention to reflect on industry changes from the student-athlete, coach and administrative perspectives. Tucker, a former women’s basketball student-athlete at North Carolina, discusses the impact of social media and NIL on the athlete experience, noting it gives individuals the chance to differentiate themselves as “more than a person in a jersey.” NIL also provides a way to hone soft skills, according to Tucker, including the ability to speak in front of a crowd, answer interview questions or be on camera. For overwhelmed administrators and coaches, Tucker advises leaning on one’s core values as an anchor during tumultuous times for the industry.

The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).

  • - From your perspective as a former student-athlete and now athletics administrator, what are some of your general observations about the changes going on right now in college athletics?
  • - What do student-athletes need now in order to thrive in today's climate? Are there any specific solutions you see coming to help shape them into future leaders?
  • - What are key lessons you gained from your experiences as a student-athlete, coach and now administrator?
  • - How can we better support coaches and administrators in this time of high turnover across the industry?
  • - What do you do to take time for yourself?