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Embracing & Implementing Change With Vanderbilt’s Lauren Belisle

Guest Lauren Belisle, Vanderbilt
19:41 min watch

Summary

Vanderbilt Senior Associate AD for Fan Experience and Sales Lauren Belisle sits down with ADU’s Steph Garcia Cichosz at the 2024 PACnet conference to reflect on personal and professional change management, including how she personally navigates change when taking a new professional opportunity. Belisle shares insight on how Vanderbilt evaluated the fan experience and implemented new procedures in a post-pandemic events landscape; discusses the issue of resource allocation during major facilities projects; and reflects on how the institution navigated critical feedback during a recent brand refresh.

The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).

  • - You’ve been at some big name institutions throughout your career. Talk to me about the power of a strong institutional brand, from the external relations perspective.
  • - Let’s talk about personal branding - how do you position yourself through your personal brand. Tell me who Lauren Belisle is and what she brings to a department.
  • - Going back to your earliest days as an intern at Florida State and USF - was college athletics something you were hoping or expecting to get into for your career?
  • - How has your evaluation of new opportunities changed as you’ve grown throughout your career?
  • - Let’s dig into your experience thus far at Vanderbilt. You arrived in 2021, in this post-pandemic landscape when things were probably very up in the air. Tell me about the challenge of taking on a senior leadership role, in a fan-facing unit, during this period of change for athletics.
  • - So much of the challenge was probably just approaching the fan experience in a totally new way.
  • - You also arrived when the institution was making a shift to new marks - what was that experience like in the early days of your time with the Commodores?
  • - Let’s talk about resource allocation in times of major facilities change. What are your key takeaways for balancing the student-athlete experience and the fan experience with facilities renovation and construction?
  • - What has the feedback from fans been like?
  • - What about the student-athlete feedback?
  • - What aspect of your work gives you the most pride - the feeling that you’re contributing and doing the most useful thing for the department?
  • - How do you push and advocate for change within the department as well as for your team and their personal growth and development?
  • - How do you try to embrace a growth mindset?
  • - Have you always been that way? Comfortable with critical feedback?