Disrupting The Market With Playfly’s Christy Hedgpeth

Summary

• - You’re taking market share in an industry that has been dominated for awhile by one or two players; tell us about the process of coming into the organization, assessing the opportunities, and executing a plan to gain market share.
• - What do you believe is the unique value proposition for Playfly?
• - Are you executing the strategy that was in place or did you get hired to come in and create a strategy as things were progressing for Playfly coming out of the pandemic?
• - What do you identify as the top two challenges for college athletics right now? How can those challenges become opportunities?
• - Does Playfly see that gambling and its adjacent industry is something that could be a benefit to college athletics?
• - To me, it sounds like this is an industry that exists that people are engaging in, so why not lean into that industry… are there other industries like this?
• - What are your thoughts on women’s sports in general and, when it comes to monetization and women’s sports, is there a way to increase the momentum from events like the volleyball match at Nebraska? Does it need to be tied to a specific campus or is there an opportunity for it to be bigger than that?
• - Were people and working with and leading teams a big part of your role prior to coming to Playfly? Or were you hired based on your skills around strategic thinking?
• - What was the first thing you did to emphasize culture when you arrived 2.5 years ago?
• - If you could think 10 years down the line, where do you see Playfly? Where do you see multimedia rights in college athletics?