Developing An Authentic Brand With Cal’s Markeisha Everett

Summary

• - There's a tectonic shift happening for Cal Athletics right now, with an imminent move from the Pac-12 to the ACC. How have you and your team had to shift your thinking about the Cal brand?
• - How have you used conference realignment as an internal pivot point for your long-term strategic plan regarding the Cal brand and marketing efforts?
• - When it comes to growth, the main question is always: "How do we evolve and push the boundaries while staying true to our core?"
• - One of your priorities when you arrived at Cal two years ago was to staff up - where are we in that process and in your long-range vision for the department? What puzzle pieces are you still looking for?
• - What are your methods for spurring your team into action mode when they're stuck in the whiteboard, ideation process for too long? 
• - Where did this healthy embrace of risk-taking come from for you?
• - You've been part of some big brands throughout your career. Tell me about your evaluation process when a new opportunity presents itself. How do you hit the ground running when you land in a totally new environment, institutional profile and community?
• - Did you ever have a situation where you were pursuing a job opportunity but as you learned more about the institution and its needs, you realized you weren't the right fit?
• - When did you establish your core values? How do you continuously reevaluate them? What are they?
• - What role does vulnerability play in your leadership style?
• - How do you refresh your creativity?
• - We talked about having the personal phone and the work phone - how do you get the confidence to set boundaries and have moments where you truly put the work phone away?
• - What is the tagline for Markeisha Everett, the brand?