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Communicating The Vision Of A New Facility With San Diego State’s John David Wicker

Guest John David Wicker, San Diego State
21:23 min watch


San Diego State Director of Athletics John David Wicker sits down with AthleticDirectorU’s Steph Garcia Cichosz to discuss all things SnapDragon Stadium. The pair dig into marketing segmentation strategies, the impact the facility is already having for the Aztecs, the community’s connection with the stadium and more.

The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).

  • - What were some of the under-the-radar wins for SDSU in 2021-22?
  • - How did competing at Dignity Health Sports Park impact donor relations and the fan experience?
  • - How did you strategically optimize your resources over the past few years playing in multiple locations?
  • - How did you market the new facility to your VIPs?
  • - How did your approach differ for new season ticket holders or single game buyers?
  • - How did you market the new facility to students?
  • - What aspect of SnapDragon Stadium are you most excited about?
  • - What has been the reaction from student-athletes?
  • - How has the community embraced the stadium and what other events do you have on the horizon?
  • - What have been the benefits with regards to recruiting and retention of student-athletes and coaches?
  • - How did your past facilities and operations experience help you and SDSU in this process?
  • - What is your advice to peers with major capital projects?
  • - How has your past facilities and operations experience helped you as an AD?