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Building A Personal Brand With Michigan’s Hunter Dickinson

Guest Hunter Dickinson, Michigan
7:27 min watch


Michigan Men’s Basketball student-athlete Hunter Dickinson sits down with Advance Managing Partners Courtney Altemus and Luke Fedlam at the inaugural NIL Summit to discuss the “big bang” of NIL in its first year and how he’s built an authentic personal brand. Dickinson also speaks to the importance of financial literacy education and how he’s planning to expand his social media presence to better attract marketing partnerships.

The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).

  • - What were your initial views on NIL and how did they evolve over the past year?
  • - How do you view your brand moving forward into Year 2 of NIL?
  • - What are you still looking to learn when it comes to NIL?
  • - What do you think programs need to add to their NIL education?
  • - What other professional skills are you developing through NIL that will serve you after your graduate?