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Approaching NIL From A Business Perspective With Fordham’s Ed Kull

Guest Ed Kull, Fordham
12:36 min watch


Fordham Director of Intercollegiate Athletics Ed Kull joins ADU’s Steph Garcia Cichosz at the inaugural NIL Summit to discuss the first year of NIL from his perspective as a non-traditional AD and the resources and programming his department utilized to set Rams student-athletes up for NIL success. Kull reflects on his experience in brand marketing, the power of the Fordham alumni base and the unique draw of New York City as the mecca of sports marketing.

The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).

  • - Reflect on Year 1 of NIL. How have Rams student-athletes engaged in NIL?
  • - How are you leveraging your experience in brand marketing to support Fordham student-athletes?
  • - What questions are student-athletes bringing to your attention? How do they feel as they develop a personal brand?
  • - What NIL solutions have had the best response from student-athletes?
  • - What are the top issues on your mind as we move into Year 2 of NIL?
  • - As departments receive more power from changing state laws to engage directly in NIL dealmaking, how does that change the workload and workflow for your staff?
  • - What advice do you have for your administrative peers who don't have your brand marketing background?
  • - Will we see entire units dedicated to NIL in the near future?
  • - How can mid-majors best allocate their available NIL resources?
  • - How does being based in New York City add a unique draw when recruiting student-athletes?