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Advancing A Championship Culture With Oklahoma’s Leah Beasley

Guest Leah Beasley, University of Oklahoma
18:38 min watch


University of Oklahoma Executive Associate AD Leah Beasley sits down with ADU’s Steph Garcia Cichosz at the 2023 NACDA Convention to dive into the concept of “championship culture,” sharing specific strategies OU uses to instill and advance a team-first mindset: celebrating together, practicing thankfulness and embedding gratitude into the department’s practices and procedures. Beasley credits OU AD Joe Castiglione with setting the standard, noting that a true championship mindset has a trickle down effect that starts from the very top. Further, Beasley points out that a championship culture is also about “acknowledging the tough times. It’s acknowledging, ‘Hey guys, I know we’re running on fumes right now… hold on, ’cause you’re about to win this trophy.’ It makes it worth it at the end.”

The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).

  • - What does a "championship mindset" mean and how does Oklahoma translate that into the administrative side of the department?
  • - How do you keep that mindset and commitment when doing those mundane, daily tasks that need to get done?
  • - There's so much momentum for women's sports at OU right now; how have you cultivated a championship culture across all sport programs?
  • - What is the key to creating long-lasting, authentic relationships with your head coaches?
  • - What is the key to creating longevity with your staff, especially in a time of high turnover and burnout in the industry?
  • - How are you able to be authentic in your peer relationships?
  • - How do you reset your energy on those days when everything seems to go wrong and you don't get a win?
  • - How can we translate this momentum for women's sports into momentum for women in the administrative ranks - for more female ADs?