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A Solution-Oriented Approach To NIL With Teamworks

Guest Kevin Barefoot, Teamworks
19:39 min watch


Kevin Barefoot, Teamworks Vice President for Business Development, Collegiate, joins ADU’s Steph Garcia Cichosz at the 2024 NACDA Convention to discuss two forthcoming products in the NIL space, part of Teamworks’ broader mission to provide integrated technology solutions to contain costs and drive efficiency in a post-House athletics ecosystem.

Barefoot provides insight into a collaboration with the NCAA on a suite of NIL tools, including the creation of an NIL “data warehouse” that will aim to increase transparency via an anonymous data dashboard; the development of a service-provider registry akin to Yelp and Rate My Professor; and the creation of various educational tools. Barefoot also discusses the launch of Teamworks Wallet, a digital banking solution that will provide an efficient process for student-athletes navigating NIL and benefits-related payments.

The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).

  • - Every time we have you on, there's a breaking news item coming from Teamworks. What's new with Teamworks today?
  • - Is there any aspect of life within college athletics that Teamworks isn't going to tackle?
  • - When I think of "tech," I immediately think of AI. How is Teamworks keeping the human aspect of athletics technology at the forefront?
  • - What are you building in collaboration with the NCAA?
  • - Why is this the right time for this collaboration and how have practitioners and student-athletes been part of the development process?
  • - Let's get into the nitty-gritty of the roll out. If I'm an administrator or student-athlete, how am I getting access to this in August?
  • - What is your message to student-athletes for why these tools are important for them to adopt?
  • - Let's pivot to Teamworks Wallet - tell me about this new product.
  • - Why was this vital for Teamworks to develop?
  • - What is the ROI for Teamworks in developing this tool?
  • - How will this help support educational opportunities for student-athletes related to NIL?
  • - What's on the horizon for Teamworks? When we sit here next year at NACDA, what will we be talking about?
  • - In this time of chaos and change for the industry, how is Teamworks staying responsive without feeling reactionary?