ADU visits with Anton Goff of St. John's, and Lenny Kaplan, of NJIT about developing a fan base in crowded markets such as New York and New Jersey.

Research has shown that donors who feel attached to an institution through their experiences as a student, both through academic and athletic, are willing to donate more often and over a longer period of time. The information presented in this article identifies three types of donors and their potential for giving. The question that is essentially being answered is, when does cultivation actually begin?

Athletic Directors Greg Byrne (Alabama) and Josh Whitman (Illinois), sit down with ADU to discuss staying abreast to the ever changing landscape of intercollegiate athletics and the variety of stakeholders who depend on its success. Byrne and Whitman touch on the challenges of focusing on (and executing) a strategic plan, while trying not to get caught up in day-to-day operations. People, communication, organization are just a few of the key components necessary to lead while keeping an ear to the ground for changes in the future.

Barry Alvarez, Director of Athletics at Wisconsin, discusses empowering each sport administrator with the responsibility of having a "short list" of viable and qualified candidates in the case of head coaching vacancy. On the topic of the communicating with staff, Coach Alvarez talks about the importance of every role on staff and communicating his expectations in a clear and direct manner, just as he did when he was leading the Badgers’ football program. Additional topics covered include recruiting, an AD’s relationship with his/her President/Chancellor, leadership styles, staff evaluation and advancement, the future of the industry and mor

Ken Kavanagh, Director of Athletics at Florida Gulf Coast, and Scott Corley, Director of Athletics at Belmont sit down with 2D Consulting's Trip Durham to discuss how success on the basketball court helped their respective athletic programs as a whole. Kavanagh outlines how FGCU’s trip to the 2013 Sweet 16 led to a number of benefits for the relatively new institution, while Corley notes using continued success as a driver to provide ongoing resources for his programs in Nashville.

Dr. Derrick Gragg, Vice President & Director of Athletics at Tulsa, goes into depth on a number of topics including the differences in leading a department at public vs. private institutions, the importance of disengaging periodically, and his thoughts on the Vice President title for an AD. On the topic of the future of the AD role, Gragg mentions the importance of engaging and listening to current Student-Athletes.