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Unique Value Proposition: Eastern Illinois’ Michael & Austin Peay’s Ivey

Guest Tom Michael - Eastern Illinois University; Ryan Ivey - Austin Peay State University
15:04 min watch

ADU visits with Ryan Ivey (Austin Peay) and Tom Michael (Eastern Illinois) to discuss the process of creating a unique value proposition. The two discuss what it is they do to differentiate their respective institutions from those within their conference and essentially, everyone else in the nation.