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Ticketing Transparency With Paciolan

Guest Christian Lewis, Paciolan
21:13 watch

Paciolan Chief Revenue Officer Christian Lewis sits down with ADU’s Tai M. Brown at the 2025 NACDA Convention to discuss new legislation for ticketing related to transparency with fees and how college athletics will be impacted by continued innovation in the digital ticketing space. Regarding new FTC rules requiring ticket sellers to provide full disclosure around fees at each step of the buying process, Lewis notes that Paciolan is encouraging collegiate partners to use the legislation as the catalyst to creating new revenue strategies; for example, examining the percentage of fees relative to ticket price and then analyzing those numbers compared to market competition.

Lewis and Brown also discuss recent and forthcoming innovations in the ticketing space, with Lewis offering insight into how data from digital tickets can be used to address traditional friction points. “Let’s use data to actually take action.”

The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).

  • - There's new legislation about ticketing and transparent pricing - the FTC's Rule on Unfair or Deceptive Fees - that impacts your industry. Tell me about what that means.
  • - Was forecasted revenue based on fees that people couldn't see?
  • - What is the impact - less people buying?
  • - It's almost psychological, if the fees are the same?
  • - Do you think they'll try to match the professional fees?
  • - So schools can set their own fee structures?
  • - There's more to Paciolan than athletics - how has this impacted the company's other verticals?
  • - So the venue doesn't have control?
  • - So if I'm a superstar country singer and my promoter says, this is the ticket price... is the venue getting the cut from the fees? How does that work?
  • - Talk to me about some of the innovations over the past few years. Where are we now? What is considered an innovation? Where are we going? What will be considered an innovation?
  • - Using data from a 360 degree perspective - that's what you're talking about when it comes to innovation.
  • - If you were to define your position - Chief Revenue Officer - how would you define it? How was it defined when you got the job?
  • - Your career - Maryland, Stanford - were you in sales, activation, marketing? Tell me about your career.
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