The Ohio State Senior Vice President and Wolfe Foundation-Eugene Smith Endowed Athletics Director Ross Bjork and LEARFIELD Executive Vice President for NIL Growth & Development Solly Fulp sit down with ADU’s Tai M. Brown at the 2024 NACDA Convention to discuss the future of NIL in the context of today’s athletics landscape. Fulp and Bjork reflect on the dynamics of the NIL ecosystem two years into the sales cycle and share insight into LEARFIELD’s recently revamped Compass NIL platform. Fulp: “We need to own the dealmaking process from beginning to end.” The duo also discusses the integration of storytelling content into brand campaigns, how to future-proof the college athletics enterprise and how some student-athletes are utilizing NIL engagements in place of internship experiences as part of a holistic approach to professional development.
The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).