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State of the Locker: Data-Driven Locker Design

Guest Eric Buckels, Dimensional Innovations; Justin Maland, Arkansas; Danny Lewis, Shield Lockers
20:45 min watch

Summary

Dimensional Innovations Associate Account Director Eric Buckels joins Arkansas Associate AD Justin Maland and Shield Lockers Senior Sports Leader Danny Lewis for a roundtable discussion on locker room trends and locker innovations as part of a holistic approach to student-athlete success and well-being. Maland provides insight into the approach Arkansas takes to designing and developing game-day and everyday locker room spaces for football and basketball while Buckels and Lewis discuss the impact of locker rooms on recruiting and retaining both student-athletes and coaches. The trio also discuss resource allocation for maximum impact, integrated tech and the influence of professional sport spaces on collegiate facilities, and other trends in locker room design.

The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).

  • - Justin, how does Arkansas do market research when considering a ground-up locker room project or locker room renovation? What are you look at? What are you looking for?
  • - How do you think about and approach the development and design of game-day spaces versus everyday locker room spaces (if they are separate)?
  • - What's your advice for programs outside the SEC (ie. less resourced programs) when it comes to updating their locker rooms?
  • - What does it mean to have a "professional locker room" feeling for my collegiate program?
  • - We've seen the arms race in collegiate facilities continue to escalate over the last 20 years; will that rate of change continue at the same clip over the next 3-5 years with the impact of NIL, the transfer portal and realignment?

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