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Real NIL In The Post-House Era With LEARFIELD, Alabama & Memphis

Guest Solly Fulp, LEARFIELD; Greg Byrne, Alabama; Dr. Ed Scott, Memphis; Jenna Johnson, LEARFIELD
18:13 watch

Summary

LEARFIELD Executive Vice President for NIL Growth and Development Solly Fulp sits down with Alabama Director of Athletics Greg Byrne, Memphis Senior Vice President and Director of Intercollegiate Athletics Dr. Ed Scott and LEARFIELD NIL Partnerships & Operations Coordinator and Alabama student-athlete alumna Jenna Johnson to discuss real NIL in the post-House era and how both the Tigers and Crimson Tide are embracing the concept of “transformational” versus “transactional” NIL opportunities by prioritizing academics, life skills and institutional values into the deal-making process.

Johnson provides insight into how Alabama’s Advantage Center and Crimson Tide Sports Marketing are connecting student-athletes with marketing partners that best align with their interests, talents and personalities while Byrne and Scott discuss the impact of the House settlement on budgets and how they’re educating coaches on the need for discipline and accountability. Byrne: “The House settlement gives us our best opportunity to [sustain 21 sports long-term] and hopefully continue those legitimate NIL opportunities for the young men and young women, balancing that with their academic and athletic responsibilities… I’m optimistic about what’s ahead.”

The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).

  • - Greg, what does real NIL mean to you and how are you applying it to the student-athlete experience at Alabama?
  • - So this $20.5M new expenditure - you have to contemplate how you integrate that into your athletic department. It's creating some accountability for your coaches as well, understanding their individual profit/loss statement for their sports as well.
  • - Ed, you're a former student-athlete and Academic All-American; how is real NIL being incorporated into the athletic and academic experience at Memphis?
  • - Jenna, can you talk about your personal experience as a student-athlete at Alabama in the early days of NIL and how you're applying that to your work with student-athletes now?
  • - Greg, talk to us about Alabama's Advantage Center and how you're supporting student-athletes with real NIL deal-making when they come to campus.
  • - Ed, we talk a lot about the transactional nature of NIL but there's a real opportunity to make it a transformational part of a student-athlete's experience. Talk about how you're prioritizing that for your athletic department.
  • - Jenna, how are you connecting the right student-athletes with the right brand partners? Take us through the day to day aspects of that.
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