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Always Be Ready For The Moment: Social Media Strategy With Kentucky’s Peevy

Guest DeWayne Peevy, Kentucky; Jim Cavale, INFLCR
23:50 min watch


Kentucky Deputy AD DeWayne Peevy and INFLCR Founder and CEO Jim Cavale camp with AthleticDirectorU to talk social media growth, strategy and branding. Peevy was a catalyst behind Kentucky Men’s Basketball Head Coach John Calipari being an early adopter on Twitter and quickly building a sizable audience. Peevy and Cavale also dig in on the importance of building a dynamic creative team, using social to identify venue issues, how to create an authentic presence on social and more.


(Click the timestamp below to jump to a specific question/topic)

  • - How were you involved in getting Coach Calipari on Twitter early in his tenure at Kentucky?
  • - How important was it to lay the social media foundation early?
  • - What resources are necessary for expanding personnel to manage social media and creative content?
  • - When it comes to data, what are you looking at to measure success on social?
  • - What is you advice for coaches and administrators who are trying to build an authentic presence on social?
  • - Do you think your philosophy on social media will change once you become an Athletics Director?