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Making Data-Driven Decisions With Saint Joseph’s Jill Bodensteiner & KAGR’s Jessica Gelman

Guest Jill Bodensteiner, Saint Joseph's; Jessica Gelman, Kraft Analytics Group
26:31 min watch

Summary

Saint Joseph’s Vice President and Director of Athletics Jill Bodensteiner and Kraft Analytics Group CEO Jessica Gelman join ADU’s Tai M. Brown at the 2024 Women Leaders Convention for a discussion on data analytics and its role in revenue generation for athletics departments. Gelman shares insight from KAGR’s relationship with the NCAA regarding the creation of a fan database, offering Bodensteiner advice on how to utilize Saint Joe’s current resources to effectively translate data from its various third party partners – Barnes and Noble, Aspire, Paciolan, an NIL collective, and university and athletics development offices – into tangible action items related to fan engagement and donor relations. Bodensteiner sums up her intention for tapping into the power of data analytics: the ability to make “data-informed decisions,” generate revenue and create departmental efficiencies.

The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).

  • - One of the things KAGR is doing is working with the NCAA. Tell us about that project.
  • - When you think about data from the campus perspective, administrators could be getting data from a variety of sources based on the third party groups you use. Jill, how does Saint Joes capture and use data?
  • - Are you utilizing the students just for idea generation or to actually analyze the data, create a master database for Athletics?
  • - If I'm asked by my president "Why do you care about this?" and I say "Data-informed decisions, revenue generation and efficiency"... what am I missing?
  • - Is everything about revenue generation or are there other applications?
  • - I wonder about sharing the data between Athletics and campus, specific between Advancement offices.
  • - Jessica, you talk about the new world we live in... do you mine data from social media? What can be done with discovering the patterns of our fans or their engagement trends?
  • - The dilemma that a college athletics department faces when touchpoints with donors come from different businesses - do you have to use a KAGR-built platform to assemble all that data?
  • - So if KAGR comes in, it's best to work with the entire campus in order to access every database available?

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