TCU Director of Intercollegiate Athletics Jeremiah Donati joins ADU’s Tai M. Brown on the Connect stage at the 2024 NACDA Convention to offer insight into the changing landscape and the longtail impacts on hiring, resource allocation, NIL strategies and more. Donati and Brown analyze current challenges through the lens of Donati’s experience as a sports agent, with Donati concluding that most decisions today are basic in terms of business but challenging in terms of relaying information and having conversations with staff and coaches. Donati and Brown also discuss momentum and revenue generating opportunities for women’s sports, with Donati noting that “the next big land grab” will be in-house marketing agencies and relationships with corporate sponsors: “You have to show value in those spaces for your student-athletes.”
The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).