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Fan Development In Crowded Markets: St. John’s AD Goff & NJIT AD Kaplan

Guest Anton Goff - St. John's University ; Lenny Kaplan - New Jersey Institute of Technology
22:18 min watch

ADU visits with Anton Goff of St. John’s, and Lenny Kaplan of NJIT, about developing a fan base in crowded markets such as New York and New Jersey. The two discuss their respective philosophies regarding social media and its importance within athletics. Another key point is how relationships with traditional media are crucial to telling the true story of your program.