Collegiate Coaching Diversity Pledge
Menu
Powered by

Facilitating Connection With LEARFIELD’s Cory Moss

Guest Cory Moss, LEARFIELD
26:16 min watch

Summary

LEARFIELD President of Brand Management & Marketing Cory Moss sits down with ADU’s Tai M. Brown at the 2024 NACDA Convention to share insight into the development of EA Sports College Football 25 and prospects for future iterations of the game to include sports such as basketball, softball and women’s soccer. Moss also discusses LEARFIELD’s Compass NIL platform, including the ways partner schools, nearly 13,000 brands and over 30,000 student-athletes can use it for compliance and disclosure purposes, group licensing and individual sponsorship opportunities. Moss and Brown also reflect on Moss’ 29 years in the industry and his ability to cultivate trust with administrators and facilitate connection: “I think that’s one of my biggest strengths- seeing problems, trying to find a simple solution to them and trying to clear the space for [our team] to do what they do.”

The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).

  • - You're about two to three years into your role with LEARFIELD - tell me about this title you have.
  • - What is similar about the new responsibilities and what you were doing with CLC?
  • - If I'm a general manager on campus and I want to be creative about a brand partnership, that's what LEARFIELD provides - it's not just me figuring it out on my own?
  • - Tell about that on a broader scale. Internally, in terms of the various branches of LEARFIELD, are you over that too?
  • - So it's a combination of creativity with business acumen. Where is creativity for you? Is it a passion or a core value?
  • - What would you say you've leaned on as far as a skill that's helped you be successful this whole time?
  • - How many years were you in pharmaceutical sales? Did you hit some benchmarks there?
  • - LEARFIELD recently announced Compass. It's an exchange that existed prior to NIL and then it's something that could be used for NIL when you realized the benefits of the existing tools.Talk to us about that.
  • - If a student-athlete is contacted by a business that is not one already in the LEARFIELD ecosystem, how does that work via the Compass platform?
  • - Does it cost anything for the businesses to become part of Compass?
  • - EA Sports. Tell me about your involvement.
  • - Tell me what the Cory Moss effect is.
  • - Without that trust on the part of the administrators, it probably wouldn't have happened.
  • - The legacy you've left. How will you say you left LEARFIELD better than you found it?

Video
The Sports Biz Career Plan With TCU’s Ryan Peck
Video
Insights From A Decade In The Chair With Army West Point’s Mike Buddie
Video
Conveying Strength From The Conference Office With The MVC’s Jeff Jackson