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Understanding Development & Donor Cultivation: ECU’s Compher & UNT’s Baker

Guest Jeff Compher, ECU; Wren Baker, UNT
11:56 min watch
  • - Making development about the donors
  • - Managing donor input in major decisions
  • - Adjustment to being the decision maker
  • - Determining the priority balance between annual fund, capital gifts, excellence funds, etc
  • - The importance of the annual fund
  • - Thoughts on the facilities arms race

Cultivating donors and understanding the world of development in athletics can be a very complex syllabus when trying to learn how everything fits together. In an attempt to provide a brief lesson on the subject, ADU sat down with Jeff Compher, Director of Athletics at East Carolina University, and Wren Baker, Vice President & Director of Athletics at University of North Texas. The two dive into the intricacies of development from the ADs perspective.