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Collectibles, Trading Cards & NIL With ONIT Athlete

Guest Sheridan Hodson, ONIT Athlete
28:27 min watch

Summary

ONIT Athlete co-founder Sheridan Hodson joins ADU’s Tai M. Brown at the 2024 NIL Summit to dive into the world of collectibles and trading cards, providing insight into how ONIT structures team-wide deals and provides value to fans and student-athletes via its signature cards. Hodson and Brown reflect on the growth in the trading card and collectible market and projections for the market moving forward before discussing the secondary market, ONIT’s revenue model and the impact of trading cards on momentum for women’s sports.

The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).

  • - Tell me about the popularity of playing cards and how that business has evolved recently.
  • - So ONIT Athlete will make a deal with a school and also make individual NIL deals with the athletes... you're involved with CLC but then there's also a deal you have to make with the school to use their trademarks... educate me on how this works.
  • - Who is one of your clients right now?
  • - Tell me about the selection of athletes.
  • - So the walk-on players - their card is in there too?
  • - So who makes the decision?
  • - If I'm buying a pack of Ohio State Football cards, how many are in a pack?
  • - So I'm buying a whole pack, not just a set of like 20 cards?
  • - So I might get some overlap in the packs?
  • - Is there a trade value afterwards?
  • - Tell me about the structure of deals.
  • - So the base pay, everybody gets. Signature pay, do I get the base pay and the signature pay on top of it?
  • - Does that base rate vary between schools?
  • - So what is the forecasting based on - the popularity of the school's brand or the number of stars on a team?
  • - Is there a way to stabilize the estimation process?
  • - Have you ever underestimated a team?
  • - For the signature card - are the signatures actually printed?
  • - Because you had a guarantee, if you exceed that, you have the go through the process all over again.
  • - It wouldn't be good business sense not to lean into women's sports.

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