Arizona State Senior Associate AD for Ticketing and Business Analytics Mike Meitin, Boise State Associate AD for Strategic Marketing & Revenue Generation Jake Mankin and Affinaquest Executive Vice President of Collegiate Athletics Steve Hank join ADU’s Steph Garcia Cichosz at the 2024 NACDA Convention to share how they’re managing relationships with fans and donors in an era of unprecedented change for the industry. The trio share insight into how they’re utilizing storytelling to message to segmented audiences; ways in which they’re professionalizing their business operations; and how they’re reaching new revenue goals while simultaneously enhancing the student-athlete experience.
The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).