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Advocating For Athletes With Advance’s Luke Fedlam

Guest Luke Fedlam, Advance
22:33 min watch

Summary

Advance co-Founder and Managing Partner Luke Fedlam sits down with ADU’s Tai M. Brown at the 2024 NIL Summit to discuss the organization’s goal of advancing athletes through education and serving as an advocate for athlete protections in the ever-changing NIL landscape. Fedlam: “Athletes have all the opportunity but no one protecting them.” Fedlam and Brown dive into Advance’s National Sports Business Clearinghouse, a service that provides in-depth and comprehensive background screening and information on third-parties in the NIL ecosystem, as well as the specific educational opportunities Advance provides for institutional partners at the professional, collegiate and high school levels.

The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).

  • - You ran track at Wake Forest for a year and then decided it wasn’t the best thing for you - tell me about that part of your career.
  • - You graduate from Wake Forest and worked in finance for 9 years and at some point law school becomes a thing. Talk to me about what finance informed you leading into law school.
  • - What was the focus at law school?
  • - So at some point you realized that educating athletes - you could do it working for a sports management firm or you could start your own business. Tell me about that aspect. What was the purpose of Advance when you initially created it?
  • - Advance started in 2017.
  • - What’s the purpose of Advance - the reason why you exist?
  • - Is there a part of Advance that focuses on athlete identity and how it evolves throughout an individual’s lifetime?
  • - Tell me about Advance’s framework. How is the education delivered? How do you tailor the delivery for different levels of experience?
  • - So partnering organizations buy access to the platform and they’re buying a specific course or do they have access to everything?
  • - Tell me about the follow up. You come in, do a presentation - do the athletes have access to follow up information?
  • - Is there something - a course or presentation - that is used or asked for more often than other parts of what Advance offers?
  • - So I could bring a third party to the Advance NIL platform to see if there’s any research on them?
  • - And that’s a certification you think everyone should have if they’re going to represent student-athletes?
  • - In business, you want to maximize services and profits but you also want to be planning for the future. How do you go about positioning yourself and educating yourself to be best prepared for the future?