University of Cincinnati Associate AD for Career Advancement and Leadership Chad Allen and Assistant Director for NIL and Innovation Eddie Taylor join ADU’s Tai M. Brown at the 2024 NIL Summit to offer insight into IMPACT, their award-winning NIL and student-athlete development program. Allen and Taylor dive into the creation of the program, which ties together NIL education and opportunities with professional development and life after sport preparation as well as brand strategy and community engagement. Taylor shares more about the “In Her Likeness” event for female student-athletes, which includes an NIL deal from Cincinnati collective Cincy Reigns with networking opportunities and educational panels.
Allen on the future for NIL for the Bearcats: “Year One is education, Year Two is implementation, Year Three we start moving into execution and that’s where we are now – doing what we’ve done but doing it at a high level because the culture is built, everyone knows what we’re doing, the buy in is there. Hopefully by Year Four, we’re able to start being more innovative with some of these things. We try to stay two steps ahead.”
The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).
