Articles
What Can College Athletics Communications Pros Learn From The Olympics?

A condition of conference membership requires schools to license their rights to the conference, which distributes revenue equally among member institutions, and should, in theory, benefit the schools. But women’s gymnastics and men’s lacrosse are both niche sports which enjoy large, loyal fan affinity and an increasing number of youth athletes. Imagine a situation where niche sports content is delivered directly to a growing market in places where the market and enthusiastic fan bases exist.

Video
Fan Development In Crowded Markets: St. John’s AD Goff & NJIT AD Kaplan

ADU visits with Anton Goff of St. John's, and Lenny Kaplan, of NJIT about developing a fan base in crowded markets such as New York and New Jersey.

Articles
Do Conference TV Rights Suppress Exposure To Niche Sports?

A condition of conference membership requires schools to license their rights to the conference, which distributes revenue equally among member institutions, and should, in theory, benefit the schools. But women’s gymnastics and men’s lacrosse are both niche sports which enjoy large, loyal fan affinity and an increasing number of youth athletes. Imagine a situation where niche sports content is delivered directly to a growing market in places where the market and enthusiastic fan bases exist.

Articles
Experts’ Roundtable: Telling The Story Of A New Head Football Coach

In general, a Chief of Staff provides a buffer between a Chief Executive and that executive's direct-reporting team. The Chief of Staff generally works behind the scenes to solve problems, mediate disputes, and deal with issues before they bubble up to the Chief Executive. In this Experts' Roundtable, ADU reached out to a few who serve in the unique position of Chief of Staff to find out about the intricacies of holding such a title. This includes insight from the athletics department view, perspective from a president's office, and thoughts from someone who serves in the role within a football office.

Articles
How Does The FCC’s Deregulation Of Net Neutrality Impact College Athletics?

A post-net neutrality world will likely trigger two highly intertwined events. First, access to the Internet in general might be reduced and access to specific content on the Internet may cost consumers more. Second, the dominant broadband providers (e.g., Comcast) stand to benefit most from this arrangement. Imagine being a Verizon customer with no alternative provider and being forced to use Yahoo (which Verizon owns) instead of Google for search or email. Perhaps Verizon could allow you to access Google after watching a 30-second ad. Or, perhaps Verizon could charge an additional fee (kind of like a tariff) to access Google.

Audio
The Mechanics Of College Sports Scheduling At ESPN With Nick Dawson

Imagine overseeing college football, college basketball, NCAA championships, and many other college sports for all of ESPN. This includes deciding which games to broadcast (should the chips fall your way), and guessing where consumers will consume the content you do put out. This is a very real position, and the person fulfilling those daunting responsibilities is Nick Dawson, Vice President for Programming & Acquisitions at ESPN