Articles
Why “Content Relative To Cost” Should Be Top Of Mind For College Athletics Leadership

A condition of conference membership requires schools to license their rights to the conference, which distributes revenue equally among member institutions, and should, in theory, benefit the schools. But women’s gymnastics and men’s lacrosse are both niche sports which enjoy large, loyal fan affinity and an increasing number of youth athletes. Imagine a situation where niche sports content is delivered directly to a growing market in places where the market and enthusiastic fan bases exist.

Articles
Executive Profile: Learfield EVP & CRO Andy Rawlings

A condition of conference membership requires schools to license their rights to the conference, which distributes revenue equally among member institutions, and should, in theory, benefit the schools. But women’s gymnastics and men’s lacrosse are both niche sports which enjoy large, loyal fan affinity and an increasing number of youth athletes. Imagine a situation where niche sports content is delivered directly to a growing market in places where the market and enthusiastic fan bases exist.

Articles
Carriage Disputes & The Positioning Of Stadium

A condition of conference membership requires schools to license their rights to the conference, which distributes revenue equally among member institutions, and should, in theory, benefit the schools. But women’s gymnastics and men’s lacrosse are both niche sports which enjoy large, loyal fan affinity and an increasing number of youth athletes. Imagine a situation where niche sports content is delivered directly to a growing market in places where the market and enthusiastic fan bases exist.

Articles
Experts’ Roundtable: Coaching Searches

Based on my experience running searches during my tenure at San Jose State and Memphis, it all comes down to the inner circle you create to help in the process. There’s obviously a lot of buzz and interest in who you may or may not be speaking to, and it’s easier than ever for information to spread with social media. That’s why you have to establish early on what your procedures are, and then you have to be extremely careful about the people that you are bringing in to help you make them.

Articles
What Can College Athletics Communications Pros Learn From The Olympics?

A condition of conference membership requires schools to license their rights to the conference, which distributes revenue equally among member institutions, and should, in theory, benefit the schools. But women’s gymnastics and men’s lacrosse are both niche sports which enjoy large, loyal fan affinity and an increasing number of youth athletes. Imagine a situation where niche sports content is delivered directly to a growing market in places where the market and enthusiastic fan bases exist.

Video
Fan Development In Crowded Markets: St. John’s AD Goff & NJIT AD Kaplan

ADU visits with Anton Goff of St. John's, and Lenny Kaplan, of NJIT about developing a fan base in crowded markets such as New York and New Jersey.