How colleges and universities leverage their sales inventory while creating support across campus is crucial in today’s environment. In this edition of Conversations on College Athletics, Trip Durham and Dan Migala have a very open discussion about sales creativity, sponsorship trends, and the notion that none of us should ever settle.

In general, a Chief of Staff provides a buffer between a Chief Executive and that executive's direct-reporting team. The Chief of Staff generally works behind the scenes to solve problems, mediate disputes, and deal with issues before they bubble up to the Chief Executive. In this Experts' Roundtable, ADU reached out to a few who serve in the unique position of Chief of Staff to find out about the intricacies of holding such a title. This includes insight from the athletics department view, perspective from a president's office, and thoughts from someone who serves in the role within a football office.

ADU visits with Anton Goff of St. John's, and Lenny Kaplan, of NJIT about developing a fan base in crowded markets such as New York and New Jersey.

How colleges and universities leverage their sales inventory while creating support across campus is crucial in today’s environment. In this edition of Conversations on College Athletics, Trip Durham and Dan Migala have a very open discussion about sales creativity, sponsorship trends, and the notion that none of us should ever settle.

In general, a Chief of Staff provides a buffer between a Chief Executive and that executive's direct-reporting team. The Chief of Staff generally works behind the scenes to solve problems, mediate disputes, and deal with issues before they bubble up to the Chief Executive. In this Experts' Roundtable, ADU reached out to a few who serve in the unique position of Chief of Staff to find out about the intricacies of holding such a title. This includes insight from the athletics department view, perspective from a president's office, and thoughts from someone who serves in the role within a football office.

Leading a conference which celebrates it's unique position in college athletics, Jon Steinbrecher has kept the Mid-American Conference visible, as well as stable for the last decade. His combination of creativity, knowledge of social media, financial acumen, and a healthy understaning of the nuances of leadership in intercollegiate athletics have helped to create and maintain a successful environment for the members of the conference. Steinbrecher took some time out of his schedule to contribute to this edition of ADU's Commissioner's Profile