Articles
Executive Profile: Learfield EVP & CRO Andy Rawlings

A condition of conference membership requires schools to license their rights to the conference, which distributes revenue equally among member institutions, and should, in theory, benefit the schools. But women’s gymnastics and men’s lacrosse are both niche sports which enjoy large, loyal fan affinity and an increasing number of youth athletes. Imagine a situation where niche sports content is delivered directly to a growing market in places where the market and enthusiastic fan bases exist.

Video
Grassroots Marketing: NCCU’s Wicker McCree & CofC’s Roberts

ADU visits with Anton Goff of St. John's, and Lenny Kaplan, of NJIT about developing a fan base in crowded markets such as New York and New Jersey.

Audio
John Roberson, CEO Of Advent, On The Impact Of Telling Stories

How colleges and universities leverage their sales inventory while creating support across campus is crucial in today’s environment. In this edition of Conversations on College Athletics, Trip Durham and Dan Migala have a very open discussion about sales creativity, sponsorship trends, and the notion that none of us should ever settle.

Articles
Experts’ Roundtable: Social Media In College Athletics

In general, a Chief of Staff provides a buffer between a Chief Executive and that executive's direct-reporting team. The Chief of Staff generally works behind the scenes to solve problems, mediate disputes, and deal with issues before they bubble up to the Chief Executive. In this Experts' Roundtable, ADU reached out to a few who serve in the unique position of Chief of Staff to find out about the intricacies of holding such a title. This includes insight from the athletics department view, perspective from a president's office, and thoughts from someone who serves in the role within a football office.

Video
Fan Development In Crowded Markets: St. John’s AD Goff & NJIT AD Kaplan

ADU visits with Anton Goff of St. John's, and Lenny Kaplan, of NJIT about developing a fan base in crowded markets such as New York and New Jersey.

Audio
Being A True Rights & Sponsorships Partner

How colleges and universities leverage their sales inventory while creating support across campus is crucial in today’s environment. In this edition of Conversations on College Athletics, Trip Durham and Dan Migala have a very open discussion about sales creativity, sponsorship trends, and the notion that none of us should ever settle.