Expert’s Roundtable: Social Media and TikTok

With the looming TikTok ban, AthleticDirectorU chats with a number of social media and creative managers on a variety of topics, including lessons learned from TikTok, alternative platforms, adjusting to the constantly changing algorithms and more.   How would a ban on TikTok affect your content strategy heading into the 2020-21 athletic seasons? Have you

Organizational Leadership: USF AD Michael Kelly


Sports Creatives Podcast: Michigan’s Brian Wagner and Texas’ Marc Jordan

Jeff Van Gundy, TV analyst and former NBA head Coach, talks about the leadership lessons he learned from different players and coaches during his coaching career. He addresses the intricacies of working in the NBA and the dynamics between players, coaches, administration, etc. Coach Van Gundy talks in depth about the leadership style of Pat Riley and the impact it had on his career.

Sports Creatives Roundtable: Strategic Digital Communications in Bowl Game Preparation

Every FBS football program begins the season with the similar goal of reaching a bowl game. It’s an opportunity to generate more revenue and gain national exposure that the institution could not buy. Earning a bowl game bid provides a significant opportunity for college football programs and the corresponding athletics departments to tell their unique

Sports Creatives Podcast: College Football Playoff’s Katie Cavender

In this episode of From the Chair, host Mike Hamilton speaks with Joe Hamilton, Director of Athletics at Colorado State University. Hamilton talks about the benefit of having a new on-campus stadium. CSU decided to build on-campus as opposed to renovating the existing stadium which was located four miles off-campus. Hamilton discusses how this decision and execution has brought a new energy on campus. The conversation also touches on his leadership influences, the importance of detaching every once in while, and who he follows on Twitter.

How Administrators Can Support Student-Athletes And Their Early Exit Announcements

Team roster issues are central to collegiate sport teams and are prominently featured within media coverage and social media conversations. In fact, there may not be a more readily discussed topic among collegiate sports fans – except maybe for the outcomes of games. Nowhere is this more evident than within collegiate football, which yields frequent