Articles
Experts’ Roundtable: Telling The Story Of A New Head Football Coach

In general, a Chief of Staff provides a buffer between a Chief Executive and that executive's direct-reporting team. The Chief of Staff generally works behind the scenes to solve problems, mediate disputes, and deal with issues before they bubble up to the Chief Executive. In this Experts' Roundtable, ADU reached out to a few who serve in the unique position of Chief of Staff to find out about the intricacies of holding such a title. This includes insight from the athletics department view, perspective from a president's office, and thoughts from someone who serves in the role within a football office.

Articles
Commissioner’s Corner: Jon Steinbrecher – Mid-American Conference

Leading a conference which celebrates it's unique position in college athletics, Jon Steinbrecher has kept the Mid-American Conference visible, as well as stable for the last decade. His combination of creativity, knowledge of social media, financial acumen, and a healthy understaning of the nuances of leadership in intercollegiate athletics have helped to create and maintain a successful environment for the members of the conference. Steinbrecher took some time out of his schedule to contribute to this edition of ADU's Commissioner's Profile

Articles
College Football Coaches And Social Media

And this is where we find ourselves, confronting a reality in which college football coaches have unprecedented opportunity to shape message delivery and create a persona which is less about wins and losses, and more about attracting today’s attention-challenged recruits and deep-pocketed boosters who keep programs vibrant. Yet, many coaches seem hesitant to adopt available social tools. Since they are the public face, or CEO, of their football program, often more recognizable than their athletic director bosses, they have the ability to stand out in a crowded landscape of messages and brands.

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Eschewing the Media Bundle and Related Challenges for the Athletics Department

Consumers who want sports pay for local city council news, opinion, and business news, whether they consume it or not. In some ways, the local newspaper is the last true media bundle. This begs the question of how much longer consumers, interested in sports, will be willing to pay for content they do not want?

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Making the Message Count: Rebranding the Media Relations Department

No longer relying on outside media, athletic departments are generating their own messages for their own audiences. In addition to fans, this includes alumni, boosters, recruits, and sponsors. In this article, Dr. Stephen Dittmore looks at changes in department and personnel titles related to this current trend.

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Transparency In NCAA Infractions Cases: How Athletic Departments Can Engage “Active Stakeholders”

The results of the Miami case illustrate the potential upside of having online fan support using reputation repair strategies to influence social media followers at a time when the university may be limited in what it can say publicly. “Fans become a source through which a positive message can be issued to counter existing negative reports.”