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Inside The Industry Survey: Men’s Basketball – FBI Developments

AthleticDirectorU and Athlete Viewpoint have partnered to develop original opinion research about various issues in college athletics.


This inaugural study gathered data from a select group of approximately 170 directors of athletics, senior level compliance staff and conference commissioners to understand their views about the state of Men’s Basketball in light of the FBI’s probe and related trials regarding the sport’s recruiting environment.


The findings include responses from every Division I conference and focus on rules implementation, rule change effectiveness and culture changes in the sport.


Click here to view the full response data on Athlete Viewpoint’s platform and dig in further on your specific peer group. Be sure to note the category tabs in the upper left hand corner, as well as the “Conference Type” and “Role” options top-middle.


Rules Compliance


  • More than 2/3rds of respondents reported increased engagement with their President or Chancellor due to the probe
  • 40% increased their review of recruiting documentation
  • 40% increased communication with coaches about expectations and values
  • 33% of the schools implemented new recruiting record keeping documentation procedures
  • 23% of schools implemented new financial documentation procedures


Rule Change Effectiveness


  • More than 70% of respondents view increased penalties for infractions and the ability of the NCAA to use findings from governmental agencies as helpful NCAA rule changes
  • More than 60% view requiring cooperation with NCAA investigations as a condition of employment as beneficial
  • Approximately 50% believe certification of summer basketball is favorable
  • Fewer than 50% feel favorably about the specific changes implemented to improve the basketball environment


Culture Change


  • College Administrators consider themselves – along with the FBI – as the most helpful in improving the recruiting environment
  • AAU Coaches, shoe companies and agents were viewed as the least helpful entities in improving the recruiting environment
  • 70% view the recruiting environment as unchanged since FBI probe was announced
  • Nearly 70% indicated the rate of change in the basketball recruiting environment has been too slow