Powered by

By the Numbers: 2016-2017 Autonomy 5 Women’s Basketball Coach Contracts

By Robert Lattinville & Roger Denny


AthleticDirectorU has teamed with Spencer Fane to provide unprecedented insight into coaching contracts and salaries. Tonight is the second in a series aimed to provide context and clarity.


We reviewed all forms of compensation of the head women’s basketball coaches at National Collegiate Athletic Association member institutions of the Atlantic Coast, Big Ten, Big 12, Pac-12 and Southeastern Conferences (the, “Autonomy 5”). We analyzed these employment agreements and related documents, which were obtained in partnership with USAToday, and created a sortable database of primary compensation components (Click here to view the database). In conjunction with this analysis we researched and considered applicable biographical and performance data for this group of coaches as well as corresponding compensation components of their head men’s basketball coach counterparts. From this aggregate analysis, we respectfully submit:


Ten Economic, Competitive and Comparative[1] Takeaways.


  1. Head Coach Compensation By Conference




  1. Top 5 Highest Men’s and Women’s Compensation & Highest Combined Compensation





  1. 35 schools pay their head football coach more than the head coaches of its men’s and women’s basketball teams combined





The foregoing chart evidences the monetary difference between the aggregate annual guaranteed compensation paid to a university’s men’s and women’s basketball coaches relative to the compensation paid to its football coach. On aggregate average, the total annual guaranteed compensation for the MBB and WBB head coaches of the Autonomy 5’s is $312,754 less than the total annual guaranteed compensation for the head football coach in that group.



  1. Path to An Autonomy 5 Head Coaching Position


Of the 2017-2016 head MBB coaches, 60[2] of the 65 (92.31%) were college head coaches in their previous positions (notable exceptions include Jim Boheim and Tom Izzo). Yet, 19 of the 65 (29.23%) 2016-2017 head WBB coaches were not college head coaches in their previous positions, including Sherri Coale, Kim Mulkey and Vic Schaefer.



  1. The average tenure of 2016-2017 head coaches, at their current institution, was:


MBB Head Coaches:            7.2 seasons

WBB Head Coaches:            9 seasons


The women’s basketball coach has a longer tenure than the men’s basketball coach at 40 of the 65 (62%) Autonomy 5 institutions.



  1. The average term of contracts reviewed was 6 seasons for men’s and women’s head coach cohorts.[3]



  1. Bonus Maximum as a Percentage of Total Potential Compensation


Not Surprisingly, NCAA men’s head basketball coaches receive more compensation on average than women’s head basketball coaches. Their contracts also provide a larger portion of annual guaranteed compensation. Consequently, head men’s basketball coaches often have much higher guaranteed annual salaries and relatively lower bonus potential, while head women’s basketball coaches have lower guaranteed annual salaries and relatively more bonus potential.


The chart below shows the total possible bonus compensation for men’s and women’s head coaches as a percentage of their annual university compensation. The five coaches identified for men’s and women’s basketball have the highest possible bonuses in comparison to their annual university compensation.





Because a smaller portion of their compensation is guaranteed, women’s head coaches must sustain yearly success in order to maximize their contracts’ value. It follows, then, that collegiate women’s coaches who earn the most money are often doing so because of their current performance, while men’s coaches benefit more from their history of performance.



  1. Bonus Compensation for 2017 WBB NCAA Tournament Teams


The following is a list of universities that appeared in the 2017 women’s NCAA Tournament and the corresponding bonus payments earned by their coaches for the team’s tournament performance:






  1. Academic Bonus Comparison


Many head coaches in Division I college basketball are awarded bonuses if their team achieves a certain Academic Progress Rate (APR) score. Men’s basketball coaches typically receive much larger bonuses for similar or lower APR scores, although a few universities (e.g., Virginia Tech) establish roughly equivalent APR bonus criteria and bonus compensation. Below are some examples:





According to the NCAA, the national average APR score for women’s basketball teams is 980[4], while the national average score for men’s basketball teams is 966[5]. The economic justification for tying bonus compensation to increased revenue generated by achieving a certain performance threshold (e.g. attendance or season ticket sales bonuses) is apparent and, in such circumstances, it may be reasonable to award greater bonuses to the coaches of men’s teams if the achievement of a given performance criteria nets greater revenue. The economic justification for materially different academic bonus criteria and compensation is not always apparent.



  1. Overall Winning Percentage / Compensation.





[1] For purposes of comparison, compensation for coaches at private institutions was included only in the circumstances where compensation information was available for both the women’s and men’s basketball coaches.

[2] Includes Matt Painter, who served as coach-in-waiting for one season between head coach positions at Southern Illinois and Purdue.

[3] For purposes of determining the duration of a contract’s Term, we considered the number of basketball playing seasons covered by the contract or the most recent amendment which modified the contract’s Term.

[4] http://www.ncaa.org/sites/default/files/May2017APR_public-release-pres_20170509.pdf

[5] http://www.ncaa.org/sites/default/files/May2017APR_public-release-pres_20170509.pdf

The Importance Of Clear Expectations For NCAA Coaches And Their Immediate Supervisors

A condition of conference membership requires schools to license their rights to the conference, which distributes revenue equally among member institutions, and should, in theory, benefit the schools. But women’s gymnastics and men’s lacrosse are both niche sports which enjoy large, loyal fan affinity and an increasing number of youth athletes. Imagine a situation where niche sports content is delivered directly to a growing market in places where the market and enthusiastic fan bases exist.

Real Opportunities, Not Just Degrees: UC Davis’ Kevin Blue

When a student-athlete is recruited, athletics programs make a promise that they will act in the best interest of the student-athlete: “If you come here, we will look out for you. We will set you up for a successful life.”   Historically, athletics departments fulfilled this promise by helping student-athletes stay eligible and graduate with

Athletic Director In Residence: Dr. Brian Wickstrom – Incarnate Word

Barry Alvarez, Director of Athletics at Wisconsin, discusses empowering each sport administrator with the responsibility of having a "short list" of viable and qualified candidates in the case of head coaching vacancy. On the topic of the communicating with staff, Coach Alvarez talks about the importance of every role on staff and communicating his expectations in a clear and direct manner, just as he did when he was leading the Badgers’ football program. Additional topics covered include recruiting, an AD’s relationship with his/her President/Chancellor, leadership styles, staff evaluation and advancement, the future of the industry and mor