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Athletic Department Power Index: Colonial Athletic Association

The AthleticDirectorU Athletic Department Power Index, powered by GamePlan, continues with a look at the Colonial Athletic Association. The Athletic Department Power Index will evaluate the desirability of Athletic Director jobs in every Division I conference across the country.

It’s imperative to note the Athletic Department Power Index is not intended or developed to analyze the performance or potential of the current Athletic Director at the respective institutions. Rather, it is an assessment of the opportunity generally through the eyes of both peers and aspirants to the position were it to become available.

Dozens of sitting Athletic Directors and executive-level administrators – some who currently work in the CAA – as well as over 100 additional leaders intimately familiar with the league were invited to share feedback on each AD job in the conference. The data was used to provide detailed insights about the potential for success at each school.

The eight variables independently measured and utilized to determine the rankings include:

  • Athletics facilities relative to CAA peers
  • Perceptions about the ability to generate donor & corporate support for the athletics program
  • Perceptions about institutional leadership (e.g. President, Trustees, C-Suite) in support of the athletic program
  • Perceptions about the quality of the institution’s brand
  • Potential for Football success relative to CAA peers
  • Potential for Men’s Basketball success relative to CAA peers
  • Potential for success in non-revenue sports relative to CAA peers
  • Quality of Life (cost of living, schools, culture, geography) if all other factors were equal

To view full results for every survey question, please visit the GamePlan portal or scroll down for a recap.

Overall rankings for CAA AD jobs, graded on a scale of seven as ‘much better likelihood of success as compared to peers’ & one as ‘much worse likelihood of success as compared to peers’:

Full CAA category-by-category ranking results:

Ability to obtain a ‘Power 5’ AD job from each CAA AD chair (graded on a scale of seven as ‘much better much better likelihood of success than peers’ & one as ‘much worse’):

The Athletic Department Power Index intends to continue reviewing all Division I conferences in the coming months. As was the case with previous conferences covered, selected individuals will be invited to participate and share their views about specific conferences and the subsequent data will be shared in a similar manner. The technical expertise, survey development, survey distribution and data visualization are provided by Athlete Viewpoint.