The New Age Of NIL With Grand Canyon’s Jamie Boggs

Guest Jamie Boggs, Grand Canyon University

14:17 min watch

Summary

Grand Canyon University Vice President of Athletics Jamie Boggs joins ADU’s Jason Belzer at the 2024 NCAA Convention to reflect on the impact of NIL on the future of the industry and the ongoing “professionalization” of college athletics. Boggs offers her perspective on how involved ADs should be with NIL in general and NIL collectives specifically and shares insight into how NIL is changing the way she assesses the success of a coach and program. Boggs and Belzer also discuss the way NIL is changing investment in basketball programs at all levels.

The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).

- How has NIL changed the way that GCU operates and approaches building its programs?
- How do you approach the collective and NIL space as an administrator and how do you think ADs need to be involved in that process?
- In this era of NIL involvement, how do you assess the success of a coach?
- Do you believe that the future of college sports is moving towards a more "professionalized" model of the front office with data and analytics - and within that, if you know that if X amount of money is going to the student-athletes, you have to make decisions just like in pro sports? There's an expectation of a return on investment. How do you think GCU may be equipped from that "front office perspective"?
- Do you think that more schools will be forced to pick and choose between football and basketball based on the mindset "it's impossible for us to be great at both"?

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