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Approaching NIL From A Business Perspective With Fordham’s Ed Kull

Guest Ed Kull, Fordham
12:36 min watch

Summary

Fordham Director of Intercollegiate Athletics Ed Kull joins ADU’s Steph Garcia Cichosz at the inaugural NIL Summit to discuss the first year of NIL from his perspective as a non-traditional AD and the resources and programming his department utilized to set Rams student-athletes up for NIL success. Kull reflects on his experience in brand marketing, the power of the Fordham alumni base and the unique draw of New York City as the mecca of sports marketing.

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