Articles
Executive Profile: Learfield EVP & CRO Andy Rawlings

A condition of conference membership requires schools to license their rights to the conference, which distributes revenue equally among member institutions, and should, in theory, benefit the schools. But women’s gymnastics and men’s lacrosse are both niche sports which enjoy large, loyal fan affinity and an increasing number of youth athletes. Imagine a situation where niche sports content is delivered directly to a growing market in places where the market and enthusiastic fan bases exist.

Audio
Being A True Rights & Sponsorships Partner

How colleges and universities leverage their sales inventory while creating support across campus is crucial in today’s environment. In this edition of Conversations on College Athletics, Trip Durham and Dan Migala have a very open discussion about sales creativity, sponsorship trends, and the notion that none of us should ever settle.

Video
Penn State’s Sandy Barbour: The Importance Of “Why”

Penn State Athletic Director Sandy Barbour covers solid ground on why a leader has to effectively communicate their purpose, or "why," to achieve buy-in and navigate difficult times. Barbour also touches on giving change enough time to set its course, the challenge of collaboration vs. competition in college athletics, advice for women progressing through the industry and more.

Video
What’s It Like As A First-Time Athletic Director?

Former Southern Utah AD & current Purdue Deputy AD Jason Butikofer, along with Western Illinois AD Matt Tanney, converse with Tulane Deputy AD/COO Monica Lebron on the challenges of being an AD for the first time. 

Video
LEAD1 in the Spotlight: A Conversation with Tom McMillen

LEAD1 Executive Director, Tom McMillen, speaks on the purpose of the organization, relationships with politicians in Washington DC, and his background as a student-athlete. The conversation is moderated by Learfield Executive Vice President/Chief Culture & Communications Officer Roger Gardner.

Video
Greg McGarity On Organizational Leadership

Greg McGarity, Director of Athletics at the University of Georgia, discusses the traits he picked up from those he has worked for (e.g., Jeremy Foley and investing in people). McGarity also details leadership classes he has for mid-level managers on his staff and although voluntary, participants always want more. The interview was captured at the Collegiate Sports Summit hosted by Evanta.